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Editor’s Letter

March 2014: Consumption

Hi, Rookies!

This month’s theme is Consumption: foooood, consumerism, materialism, processing ye olde popular culture. Inspirations: The Queen of Versailles and the rest of Lauren Greenfield’s work, Spring Breakers, The Bling Ring, Baz Luhrmann’s The Great Gatsby. Rich Kids of Instagram. Madonna’s “Material Girl.” Kanye’s “All of the Lights.” So much Kanye. Like this basically ancient video of a basically fetal Kanye performing part of “All Falls Down”:

He’s done so many great songs about the complexities of materialism and status that it was hard to pick just one for this playlist. Here, I give you 14 songs about money, cars, substances, le secks, and other pleasures/necessities/indulgences:

Photo: Jackie Siegel, from Lauren Greenfield’s documentary “The Queen of Versailles,” by Lauren Greenfield/Institute.

Illustration by Minna.

Illustration by Minna.

Many of these songs are neither entirely celebratory nor altogether scornful, as this stuff is so, so complicated. That’s what we’ll be exploring this month, and if you have a written piece or photo album or illustration set that does the same, send it our way at submissions@rookiemag.com. If you wanna get a head start on next month’s theme, it’s Lost and Found—all about solitude and self-discovery.

Thank you, as always, for being here.



  • Margo March 3rd, 2014 3:40 PM

    As a self-professed lover of food and The Great Gatsby, I must say, I am thoroughly excited for everything that Rookie has to offer this month!

  • AidaA March 3rd, 2014 4:05 PM

    Can’t wait to see what up for this month. Like you say this is such a complicated topic

    btw coming from England, I felt a twinge in my heart at the Woolworths bag in todays background. Oh Woolworths!!! I miss you so!



    • the_smartorialist March 4th, 2014 11:36 AM

      I’m not the only one! R.I.P. Woolworths. You will live on in our hearts.

  • lua March 3rd, 2014 4:15 PM

    The theme reminded me of this person that really exists (!) and of his video that is a total hit in Brazil: http://www.youtube.com/watch?v=jsLswhGk1EY

  • irismonster March 3rd, 2014 4:18 PM

    Queen of Versailles is my favorite documentary. I love how Lauren Greenfield just happened to hit a goldmine with her timing; the recession made them all realize their regrets in a unique way. It really sends a powerful message about meaning vs. success in life.

  • Chloe22 March 3rd, 2014 4:21 PM

    Yay! And I loved the Queen of Versailles… it made me feel weird living in such a small home lol! And despite it being a new month, Tavi’s editor letters always come as a surprise to me for some reason! Thank god because this past week has been hell for me :P

  • Mimi7 March 3rd, 2014 4:27 PM

    So much fun, I’m excited! It’s hard for me to figure out my view on all the consumption. In many ways I’m totally against it, and in others I’m all for it. I think Sofia Coppola does a good job of bringing the two sides together and bringing humanity in The Bling Ring. It will be interesting to think about that this month. The mixtape is great too!


  • CharmingKitty March 3rd, 2014 4:35 PM

    Nothing inspires me more heavily than the fascinating subject of consumption, so I’m already excited about what has yet to come!

  • DymondMag March 3rd, 2014 4:54 PM

    super interesting topic this month! (plus Kanye and Earl Sweatshirt-I’m in heaven)

  • Barhbie March 3rd, 2014 5:17 PM

    Ahh consumerism. The good, the bad, and the ugly of society. It’ll be interesting to see this theme this month! :)


  • TessAnnesley March 3rd, 2014 5:39 PM

    Food! Haha, does that mean there’ll be more of those “candy reviews” and recipes? Either way, I’m excited.

  • mangointhesky March 3rd, 2014 5:54 PM

    Food. I love this month.


  • slampora March 3rd, 2014 7:37 PM

    very sad to see that the playlist doesn’t include abba’s “money, money, money.” but it’s all great music.

  • umi March 3rd, 2014 8:23 PM

    ugh that kanye video……he’s so great.This month is going to be great,very interetesting!!

  • SilverTrumpetMuffled March 3rd, 2014 8:34 PM

    Consumerism is an interesting topic… especially when it’s teen age girls discussing it! I’m about as materialistic as a monk, but I do find I enjoy the stuff that I acquire. I guess I’m not against the idea of rampant consumerism (it’s good for the economy, after all). But when the importance of trends, styles, etc., begin to eclipse that of other things or inhibit a person’s ability to feel empathy or compassion, then I have a problem with it.

    Also, I’m excited that Sharon Jones & the Dap Kings are on the playlist :D

  • Reginechassangel March 3rd, 2014 9:53 PM

    AHH THE ORWELLS ON ROOKIE this makes me happy.

  • sophiethewitch March 3rd, 2014 10:15 PM

    WHY are neither of these songs on the playlist??

    Cold Sweat
    and Sick for Toys

    I’m excited for this month, too, though!

  • Maddy March 3rd, 2014 10:21 PM

    Okay so why has no one talked about TB yet? I keep expecting that. Anywhooo I guess I have to watch “The Queen of Versailles” now!

  • honorarygilmoregal March 3rd, 2014 11:12 PM

    You had me at “food”! But seriously, I think consumption will be a fascinating topic to explore. Excited to see what this month has in store!


  • Nomali March 4th, 2014 2:39 AM

    I remember this Kanye piece. I went through a phase where my days were just Def poetry jam videos on Youtube. I look forward to watching this month (on Rookie) unfold.

    Also, the video for National Anthem makes me so happy. Lana Del Rey videos (and MUSIC) makes me immeasurably happy like ugh.

    Also, Lily Allen’s The Fear. It gives complex feels.

  • Nadifa March 4th, 2014 10:57 AM

    Basically, almost all of Lana Del Rey’s song are well capturing the subject of luxurious. But strangely she doesn’t seem so annoying to me, She made the messages rather beautiful. That’s why I love her!


  • the_smartorialist March 4th, 2014 11:39 AM

    I’m not a fan of consumerism at all. But when people are like ‘ohh, I hate consumerism’ I just want to punch them in the face for being so hipster. Is this normal?

  • Paola March 4th, 2014 6:59 PM

    ok don’t overdo it (like I did) bc ugh but scrolling through Rich Kids of Instagram while listening to the playlist is reaaally fun

  • Rhiannon March 5th, 2014 4:36 PM

    can’t wait for more stuff to consume, ha ha ha a ha aa h-