Eye Candy

The Good Witches

Photos inspired by a Swedish Easter tradition.


  • Kimono Cat April 24th, 2013 3:10 PM

    This is my favourite photo set from one of my favourite Rookie themes ever!!


  • MissGroupieSupreme April 24th, 2013 3:14 PM

    yay we do this in finland too, it was my favorite thing as a kid! wonderful pictures!

  • marie-fantomette April 24th, 2013 3:15 PM

    This must be one of my favorite photoshoots on Rookie! And I gasped when I saw that picture of Kirsten Dunst on the front page. I think she is one of the most beautiful creatures in the universe. Can’t wait for that post.

  • Mnz18 April 24th, 2013 3:17 PM


  • María Fernanda April 24th, 2013 3:18 PM

    ♥ ♡♡

  • whodatgal April 24th, 2013 3:21 PM

    omg these are perfecttttiiiooon <3 the kitsch ness and arvida and beth and omggg the design, location and photography is amazing, the grain is gorgeousss…..what camera and film did you use?

    loveee this meeeemmmmpp

    • Eleanor April 28th, 2013 1:05 PM

      for this i used a yashica t3 and a canon 300 with a 50mm f/1.4 lens. i generally just use whatever film i can afford: normally either the stuff you can get in poundland, fujifilm superia or when i’m willing to spend a bit more my favourite is kodak gold. i also prefer higher ISO film, like 400 or 800 as 200 is always a bit dark in rainy england. and i always do colour grading in photoshop after too~ hope that helps!

  • whatever April 24th, 2013 3:41 PM

    these are so amazing omg ♡♡♡ 5, 9 and 12 are so perffff and kitschy and wherever this was shot is gorgeous, the colours of the house in number 7 are so perfect, gahhh

    ♡♡ (^з^)-☆ ♡♡

  • Mary the freak April 24th, 2013 4:11 PM

    there are no words for this. it’s just utterly perfect. i am seriously in love with those pictures.


  • tussilago April 24th, 2013 4:28 PM

    oh my. 23 is taken in my hometown. the house looks very similar to the houses in my old neighbourhood (where me and my best friend knocked on doors dressed like this every easter), that was lovely to see!

  • Flavia April 24th, 2013 4:47 PM

    this is the best rookie photoshoot ever!!

  • chawi April 24th, 2013 5:09 PM

    Why don’t we do this?! It is adorable :-)

  • GlitterKitty April 24th, 2013 5:50 PM

    This is so gorgeous and amazing!!! I’m in love…… This sounds like the coolest tradition ever. I especially liked the old family photos at the end.

  • Bridget April 24th, 2013 5:51 PM

    So cool! This reminds me of my Swedish grandmother. She had lots of her grandma’s old Swedish cook books…. yuck, dried fish and liver. These are just gorgeous!

  • o-girl April 24th, 2013 5:57 PM

    So dreamy and pretty and fairy-tale and happy childhood memories and almost too perfect but just the right amount and wow *swoon*

  • LeavesThatAreGreen April 24th, 2013 5:57 PM


  • Sonja April 24th, 2013 6:01 PM


  • dessertstealer April 24th, 2013 6:04 PM


  • StrawberryTwist April 24th, 2013 6:25 PM

    These are just too beautiful :) love it.


  • Melissa @ WildFlowerChild April 24th, 2013 6:55 PM

    These are all so captivating! I love it.

    <3 Melissa

  • Ana April 24th, 2013 6:59 PM

    I love this so much! <3

  • caro nation April 24th, 2013 7:03 PM


    Also, Rooks, every time I wait until 7:00 or 11:00 for a new post, it doesn’t become accessible until 15 minutes, maybe hours later. This website is ingrained in my daily routine, what gives?

    • Anaheed April 24th, 2013 7:20 PM

      There was a while when those 11 PM posts were consistently late and that was all my fault, but that hasn’t happened for a while — have you still been experiencing delays? Because we are also having some weird problem where a significant number of people can’t see the 7 PM and 11 PM posts even hours after they’re published. (Today’s 7 PM post I delayed by 5 minutes to see if I could get Ruby’s entry in there under the gun.)

    • Phoebe April 24th, 2013 7:21 PM

      Hmm. Occasionally we push publication back a few minutes if we’re still working on it, or sometimes WordpRess is slow, but there should never be delays of hours! (If that’s happening, let us know.)

  • ellamccartney April 24th, 2013 7:55 PM

    love love love love LOVE this omg

  • Chloe22 April 24th, 2013 7:57 PM

    What a unique idea…I love reading up on not-as-well-known holidays and/or traditions. And witches are always awesome. I have this vintage handmade all-black dress. It would really go with that tradition. My favorite dress from this is probably the white, orange, and green floral one. Luckily I’m not the only one who still likes head scarves!

  • Lola Witch April 24th, 2013 10:32 PM

    This is hands down my favorite Rookie photo shoot!! All the pictures are gorgeous and magical and I love them!!!!!

  • TessAnnesley April 24th, 2013 11:11 PM

    I can’t even articulate how beautiful these are – you’re taking a wonderful old tradition that few people know about and using it to make new art that we can all enjoy, it’s so incredible, thank you for sharing it with us!!!
    it’s like emma dajska sharing that Polish tradition of the buried secrets; know we know about the Swedish “good witches” too… these ceremonials of women all over the world are being continued by us through rookie, we’re helping to keep them alive, i love it!

  • ToriLynne April 24th, 2013 11:30 PM

    This has got to be my new favorite Rookie photoshoot. Everything is so perfect and magical. Plus the outfits in this are wonderfully put together. 3, 14, and 19 have stolen my heart. Well done, ladies! <3

    xo, Tori

  • Jasmine April 25th, 2013 12:44 AM

    These are absolutely perfect. There is a certain melancholy feel to them. My favorites are #21 and #22! Good work Rookie – as always! xx c:

  • pleasecallmeginger April 25th, 2013 5:15 AM

    these are so purettyy!

  • AliceS April 25th, 2013 7:40 AM

    The last three are so cute! And this tradition is… lovely, great!


  • Ida April 25th, 2013 7:52 AM

    This is very beautiful and it really reminds me of when i did this as a kid. Thank you Rookie for making me remember some childhood memories!
    Sweden has a lot of odd but beautiful traditions, like midsummers-eve, allhelgona and valborg. (google it) These photos makes me feel like sending in my own pictures of swedish traditions.

  • Aithy Palfreyman April 25th, 2013 11:34 AM

    is that the same Arvida who was in that art experiment thing with the bed? I can’t remember what exactly it was called but she and another guy had to stay there for like a week. She looks really similar but my facial recognition can be a bit crap ;)
    anyway, it’s an absolutely beautiful photoset.

  • trassel April 25th, 2013 11:46 AM

    These pictures are very beautiful. It has been such a long time since I dressed up as an easter witch. I love that you included some “real” easter witches. :)

  • flocha April 25th, 2013 12:40 PM


  • Jessica W April 25th, 2013 4:16 PM

    I adore this.
    I was also really excited to see Arvida Byström featured again… I love her!

    The Lovelorn

  • Ruth-Ann April 25th, 2013 4:37 PM

    I love the photos! What camera do you use ?

  • mingxi April 25th, 2013 4:53 PM

    #19 is so pretty!

  • elliecp April 28th, 2013 6:22 AM

    such a gorgeous photoset! makes me want to dress up and make daisy chains.


  • Sea goddess May 4th, 2013 1:11 PM

    Uhhh these look innocently creepy!! Like that!