Dum Dum Girls: Lord Knows

A premiere of the band’s new video.

Dum Dum Girls have a brand-new EP, End of Daze, which will be released tomorrow on Sub Pop. The first single, “Lord Knows,” is huge and haunting and romantic, and the video, which we’re premiering here (thanks, Dee Dee!), and which was directed by Christin Turner, is full of important witchy vibez and flower crowns. Enjoy/obsess.

Dum Dum Girls are on tour now. Check here for dates.


  • Adrienne September 24th, 2012 11:06 PM

    I confess: I haven’t heard of Dum Dum Girls but oh my god this song is sooo good!! I love the lead singer’s dreamy voice. Thanks for introducing me to them, Rookie! :)))

  • lindzi September 24th, 2012 11:30 PM

    I’ve never heard of this band before, but this was amazing!

  • ivoire September 24th, 2012 11:42 PM

    soo goooood! dee looks like a witchy briggitte bardot

  • cj575 September 24th, 2012 11:53 PM

    I cannot stop watching and listening! Love this so much!

  • Wiladdy September 25th, 2012 12:51 AM

    Beautiful! I love Dee Dee!

  • madame_addie September 25th, 2012 12:57 AM

    It’s SO great!!! Can’t believe I’m going to see them live in a month! *0*

  • julalondon September 25th, 2012 4:03 AM

    I love them and i love this! SO SO SO SO MUCH!!!

  • Christin_ September 25th, 2012 12:28 PM

    I am really happy to se this video on Rookie Mag. I adore what Tavi does, she is a girl after my own heart. I just wanted to add to the witchy vibes that the video is based off the Vestal Virgins of ancient Rome. They were keepers of the eternal flame of Rome, and the only women to have full rights as citizens. However if the flame went out they were severely punished. Its rumored that if they did not remain virgins they were entombed alive.

  • IWasARiotGrrrlIn1993 September 25th, 2012 12:41 PM

    This is such a beautiful video for such a beautiful song. I could watch/listen to it for days.

  • thosevelvetysummernights September 25th, 2012 1:33 PM

    Beautiful video, Christin! The segments of the ladies silhouetted in profile really rocks my socks

  • EmilyBurke September 25th, 2012 1:37 PM

    The Dum Dum girls are basically the epitome of perfection, every feminist meets awesome persons dream come true. That was an awful sentance.

  • Ella901 September 25th, 2012 3:28 PM

    From a lurking non-teen reader…Love it. I hear a lick from Crimson & Clover. It has a totally different effect here.

  • Eryn September 25th, 2012 7:27 PM

    So beautiful!!!! Never heard them before but their music is wonderful and so are the aesthetics!

  • Jenn September 25th, 2012 8:41 PM

    I love the Dum Dum Girls and this is great and so pretty! But the dude made me laugh, not going to lie.

  • Donna September 25th, 2012 10:47 PM

    I love the Dum Dum Girls!!! I hope everybody sees this and how awesome they are!

  • Dreah Alvarado October 19th, 2012 2:16 AM

    My roommate introduced me to this band and this is my favorite song so far! The video is beautiful, the girls are beautiful and the guy is BEAUTIFUL. Just sayin…. happy face.