Everything else

Editor’s Letter

July 2012: Freedom

From reader Alex Simms.

Hi! Welcome to July, or month ELEVEN of Rookie, or FREEDOM. This month made sense to me when I figured out it was possible for Rookie to have a monthly theme that is not about the ’50s, ’60s, or ’70s. Technically a lot of the things that make up this month are from the ’90s, but I’d like to think it’s not a DECADE month; it’s just that all of the images and stories that make me think of freedom were well-captured during that era, but are also pretty constant throughout teenagerhood: sleepovers, sneaking out, endless bike rides, parking lot hangouts, dirty suburbs, etc. This month is about the freedom you find when you’re not really an adult yet, but have a vague sense of the responsibilities that await, and a desperate desire to defer them for as long as possible.

Normally it wouldn’t be too late to send in any pitches for July, but since we’re on the road trip, it’s hard to keep up with our submissions inbox. So, if you’re interested, pitches for August’s theme, On the Road, would be wonderful! That month will be all about curiosity, discovery, Amurikuh, meeting strangers, memory, and personal nostalgia. Send your musings, ponderings, illustrations, and/or photographs to submissions@rookiemag.com!

And I am REALLY REALLY excited about this last thing: Rookie is finally going to be in print! Our first annual print edition, Rookie Yearbook One, will be on sale in September.

Rookie Yearbook One is basically a pretty (soooo pretty), tangible (totally tangible!) version of the best of the best of Rookie’s content from the school year, starting in September 2011 and ending in May 2012, plus a few extra goodies, including a paper crown by Meadham Kirchhoff, a seven-inch flexi-disc, and more previously unseen contributions from Rookie friends.

It is not, however, a lame website-to-paper copy-and-paste situation. Considering it is mostly content you can read for free online, we knew we had to really take advantage of the print situation and make sure it’s SUPER GOOD-LOOKING AND SPECIAL. Working on it has been ideal for someone like me who is such an obsessive nerd about making each month’s theme feel totally different (it’s organized by month), and doing so with Sonja’s collages and my doodles and other whatnots has been a delight. I have a very soft spot in my heart for print magazines, and I believe in the power of writing and art that you can hold in your hands, and I promise that looking at all this stuff in print is a different experience from reading it online. If any of the articles or photo spreads from Rookie in our first nine months meant something to you, it might be kind of nice to have it in a 296-page book that you can always go back to and, I don’t know, maybe even hug or feed little cookies to or something.

It is published by Drawn & Quarterly (which we are SO EXCITED about, because they publish some of our favorite cartoonists and artists) and will be available for $29.95 on Rookie, online, in a few chain bookstores, and in a few “finer” bookstores, like the kind where they sell zines and vegan things. We’ll remind you again when it’s closer to release, but wanted to announce it now.

So happy freedom, happy sleepovers, happy Rookie Yearbook One, all that.

Thank you for existing.




  • Izzy July 2nd, 2012 3:04 PM

    oh gosh! so excited! i hope this is coming out in england!

  • Kathryn July 2nd, 2012 3:05 PM

    YES I AM SO EXCITED TO BUY IT!! I will start setting aside monies specifically for this purpose.

  • Yasmin July 2nd, 2012 3:07 PM

    Oh my goodness! I just had a dream that involved reading a dead tree version of Rookie! Literal dream-come-true.

  • Fortune_Goddess July 2nd, 2012 3:07 PM

    Oh my god. Oh my god! I cannot believe that it’s finally coming into print! I’ll be buying it the second it comes out. This is so amazing! Great idea. I have to say I’m a little disappointed about not being able to send in any July articles, but oh well. :)

  • moonchild July 2nd, 2012 3:08 PM

    YAYAYAY! That sounds so awesome!

    I have a question: I want to send in something but it doesn’t totally fit with this month’s theme… should I send it in now or wait until there is a theme that it fits better? If I send it in now and it doesn’t get in, but then (next month, say) there is a theme that it fits with better, could I send it in again? Sorry if that didn’t make sense!


  • indigosunday July 2nd, 2012 3:09 PM

    That is so weird that you’re doing this Rookie yearbook, because just yesterday I was thinking of how it would be so cool to make like a magazine filled with the best/favourite Rookie articles and then this…so cool…I’m really excited…is it going to be like a magazine or a hardback book?? Either way I’m still uber excited

  • Susann July 2nd, 2012 3:09 PM

    The Rookie Yearbook sounds really great! I hope it will be available for people in Europe too :)

    Fashion in Pepperland

  • katrinaexplainsitall July 2nd, 2012 3:10 PM

    Hm, I like this month’s theme and Oh my god. YES. I’m buying the Rookie Yearbook the day it comes out.


  • mayacolor July 2nd, 2012 3:11 PM

    I love the idea that every day you can have three different decades I guess thats another advantage of being in the weird world of NOW. In the 60′s they couldn’t think about the 60′s , that’s weird.. ALSO year book ? YES PLEASE


  • carolannewhaaat July 2nd, 2012 3:13 PM

    Ah! so excited for the print!

  • karastarr32 July 2nd, 2012 3:14 PM

    My life is complete.

  • SweetThangVintage July 2nd, 2012 3:16 PM

    This is so great! Can’t wait to get a copy so I can show people what I’ve been raving about all year!

  • HarrietIsAPirate July 2nd, 2012 3:20 PM

    I LOVE the idea of a Rookie book, it sounds fantastic! Will it be available in the UK?

  • ValeCrts July 2nd, 2012 3:30 PM

    I AM SO EXCITED ABOUT THIS!! I HOPE I CAN GET ONE (or maybe a dozen)

  • mayaautumn July 2nd, 2012 3:30 PM

    jee christ i need it so much.
    cannot wait til september comes!
    i have so much excitement in me right now:0!!!!!!!


  • isobele July 2nd, 2012 3:33 PM

    Eeeeeeeee! I just got my first ever part time job last week. I know what my pay check is going on XD As long as its available in the UK? You guys in the states get everything!

  • Jessie July 2nd, 2012 3:35 PM

    Hopefully I can order this from the UK,BECAUSE IT LOOKS SO PRETTY.

  • radiantchild July 2nd, 2012 3:42 PM

    can you include the article on street harassment? it’s my all-time favourite rookie post (or anything, for that matter). the fact that you decided to share this article as a conversation amongst the staff made it incredibly accessible, humourous and true to life! it happens all the time but that doesn’t mean we shouldn’t talk about how street harrassment makes us feel or how we react to it :) keep on keeping on, rookie crew
    p.s. i shared that article with every girl i know!

    • isobele July 2nd, 2012 5:05 PM

      I hope they put the article by ‘Chill Mcchillson’ in XD


    • Tavi July 2nd, 2012 9:39 PM

      it’s there, so are some of the comments on that post! we had to cut mcchill though, it reads better online than in print, wamp waaaaamp

      hopefully mcchill has his own book/MEDIA EMPIRE one day

  • Dylan July 2nd, 2012 3:47 PM

    I opened this at work and was making noises so I just had to let it out to my boss…”I’M NOT WORKING, I’M READING THE EDITOR’S LETTER, THIS IS VERY GREAT.”

  • rroseselavy July 2nd, 2012 3:52 PM

    “I have a very soft spot in my heart for print magazines, and I believe in the power of writing and art that you can hold in your hands.”

  • darksideoftherainbow July 2nd, 2012 3:54 PM

    i’m already putting the money aside to buy the book. need it. want it.

  • FlorenceEyre July 2nd, 2012 4:07 PM


    thank you thank you thank you

    i can` t wait until september! (i hope that waiting is not gonna kill me, because i need that book)
    i am going to prepare a shrine for Rookie and the most important part of it is going to be that book. (or maybe i am going to turn my entire room into my personal RookieHeaven)

    <3 <3 <3

  • la fee clochette July 2nd, 2012 4:07 PM

    This book is surely GLORIOUS- can’t wait!!

  • Daphnee July 2nd, 2012 4:12 PM

    I want it sooo badly!Will i be able to get one in Greece, by ups or something? It’s plain AWESOME!!

  • Moxx July 2nd, 2012 4:15 PM

    Just a question- if you submit something that doesn’t really explicitly pertain to a theme and it is deemed good but doesn’t fit the current or upcoming months’ themes, is the thing you submitted kept for a future month with a theme it fits into?

  • Yip July 2nd, 2012 4:16 PM

    Will it be possible to buy this in Europe? Belgium more specific?

  • Nishat July 2nd, 2012 4:34 PM

    Ugh, thank YOU for existing. I’ll for sure buy the print version if it’s in stores somewhere nearby. I can’t believe Boston isn’t on your Road Trip, by the way?!! Also, I’m totally going to feed the print edition (and myself) little cookies…

  • Wren July 2nd, 2012 4:50 PM

    That’s so cool ! Like others before me said, PLEASE let it be available for people in Europe (France in my case!) Love you all ♥♥♥

  • horreure July 2nd, 2012 4:59 PM

    I definitely hope you’ll ship it worldwide, I’d love to have rookie yearbook!

  • susi July 2nd, 2012 5:05 PM

    I’m throwing money at the screen but nothing’s happening?

  • Maddy July 2nd, 2012 5:15 PM

    Noooo! It’s too late? I spent 3 hours writing a piece for the Freedom theme and sent it in. :( I did figure you guys would be busy, though.

  • Sea goddess July 2nd, 2012 5:21 PM

    OH YEAAAAAH!!! im sooo looking forward this new month, JUNE WAS AWESOME!

    I cannot wait till the rookie print comes out :’) ajwsiuefhawhuefgauwrg I am sooo excited
    thaaaaaank you Rookie !!!<3


  • kaylafay July 2nd, 2012 5:27 PM

    Send it to Skylight Books in Los Angeles! They not only have the best employees and events, but they opened a whole new section of the store that is specifically for art books and zines!!! rookie would fit right in!

  • LM July 2nd, 2012 5:33 PM

    ARRGH I need this mag! Such an awesome idea – Tavi this must be a huge milestone for you!



  • rainbow connection July 2nd, 2012 5:41 PM

    I am so excited to have a new book to feed cookies to because all my others are super full and since this one is so big, it can take all my Thin Mints and chocolate chip cookies and it’s going to be a jolly good time sitting there with it feeding it being happy.

  • Maialuna July 2nd, 2012 5:48 PM

    Ohmygosh. Sooo excited that’s amazing! :D Does “a few chain bookstores” include Barnes and Noble? I’ll order it if it’s not there, but it’s nice to buy things in person.

  • MaggieNovember July 2nd, 2012 5:56 PM

    Hey to all European Rookie readers!
    Just looked up “Rookie Yearbook” and amazon tells me it’s gonna be available in Europe as well! Yay!!!

  • PetitePrince July 2nd, 2012 6:01 PM

    I’ve been thinking lately how great it would be to have a printed version of Rookie that can be read while curled in a bed and mooore important, felt asleep on.

    So thank you Rookettes <3.
    Des bisous

  • kitafee July 2nd, 2012 6:09 PM

    yes to your background photo today! woo jenny holzer! x

  • Abby July 2nd, 2012 6:19 PM


  • theflavoulitx July 2nd, 2012 6:21 PM

    I want the yearbook so much!!! So excited for when it comes out. Love you rookie!

  • kittenmix July 2nd, 2012 6:22 PM

    This sounds so cool! Do us a huuuuge favor and don’t rip off your poor, poor Australian buddies on postage.

  • Eryn July 2nd, 2012 6:40 PM

    I’m ridiculously excited for the Rookie Yearbook. Rookie is like a best friend and now it will be a tangible best friend!! doesn’t get much better than that!!! I think I will be buying 2 (so worth every penny), one to cherish and feed little cookies to, the other to adorn my walls with so I can LIVE IN ROOKIE. Thank you.

  • AliceinWonderland July 2nd, 2012 7:41 PM

    So glad that my birthday’s in September. That way I can ask for it as a present so I don’t have to pay for it myself! :)THANK YOU ROOKIE You never fail to be amazing!

  • lylsoy July 2nd, 2012 8:12 PM

    although I am usually absolutely broke, I will absolutely buy this!

  • purrr July 2nd, 2012 8:22 PM

    Ahhhh can you pre-order it? I’m afarid not enough will be made!


  • keezey July 2nd, 2012 8:26 PM

    Ahhhhhhhh!!!! I CANNOT WAIT FOR THIS! I’ll be counting down the days until I can feel the pretty pages in my hands :DD

  • mar9ar3t July 2nd, 2012 9:01 PM

    A giant gorgeous book of rookie would be Literally The Best Thing Ever!!!

  • F.M. July 2nd, 2012 9:31 PM

    So excited about this announcement and the upcoming book.

    I’ll be mentioning it on-air (live radio!!) in Montreal – home to Drawn & Quarterly tomorrow.


  • ivoire July 2nd, 2012 9:35 PM

    OMG I am so excited! *massive squealies* I support you guys all the way, and I am definitely buying it.

  • Tavi July 2nd, 2012 9:40 PM

    I’m so glad you guys are excited!!

    • ThePuNkR0ckeR July 3rd, 2012 9:59 AM

      so whats the august theme? and congratulations on almost one year of ROOKIE!!!!

  • FlaG July 2nd, 2012 10:06 PM

    I 24 years old, and I’m ridiculously excited about the Rookie Yearbook. Should I be worried?

  • emmabecca July 2nd, 2012 10:15 PM

    I don’t think i can contain my excitement. This is actually a dream come true. like the types of dreams that consist of unicorns, rainbows, kittens, snow-cones, thrift stores, ect… ya feels? Rookie, books, and all around awesomeness, ect.. = perfection (or close to it..since “perfection doesn’t exist…yada yadaya.” ok. happiness ^_^

  • glitterykisses July 2nd, 2012 10:17 PM

    Can I get it shipped to South America? i would love to get it I’m a huge fan!!

    • cami8 July 3rd, 2012 5:23 PM

      I am a soth american fan too, and i want it to get here SO BAD!

  • mudcat July 2nd, 2012 10:21 PM

    A book? A real live actual physical book? A book that I can bury my face in and cuddle and hold and NEVER LET GO?!?!?!

    I’m having a moment, here….

  • flowerchild49 July 2nd, 2012 10:21 PM

    this month screams of lana

  • alexdelrey July 2nd, 2012 10:31 PM

    Oh mon dieu! Thank YOU for existing, Tavi, and the whole Rookie staff. You are my savior(s) and stuff and I rarely buy things online but I will make an exception in this case. Have the time of your life on the Road Trip, you deserve it.

  • Three Plays by Margot Tenenbaum July 2nd, 2012 10:34 PM

    Print is dead! Long live print!

  • diana94 July 2nd, 2012 10:40 PM

    noo freaking way!!! im sososososo excited!!!!! seriously i cant way to buy this :) i loveee printed mags too internet cant beat the power of print

  • evalavendar July 2nd, 2012 10:54 PM

    omg i’m dying i’m literally dying like i’m having a heart attack and i’m dying oh my goddddd.

    will there be unlimited copies? like, it’s not first come first serve, it’s like, everyone who wants one gets one?

  • Nikilodeon July 2nd, 2012 11:13 PM

    i am so so so so excited for Rookie’s yearbook one! really, i think i just peed my pants.

    i’m ordering online! thanks so much for announcing! :D :D: :D :D

  • Razzmatazzberry July 3rd, 2012 12:52 AM

    Dear Rookie,
    Thank YOU for existing!!

  • Mira July 3rd, 2012 1:13 AM

    OMG!!! I want one..buuuut I live in the Philippines and if you convert it to our currency..the price is quite expensive plus the shipping fee…. :((( I want Rookie Yearbook One so soooo bad!!

  • Lea July 3rd, 2012 2:53 AM

    OH YES! Defintely buying it. Hope they sell it in France. They’d better or I’m starting up a fight.
    Thanks for being so awesome Rookie.

    • Franckswife July 3rd, 2012 6:12 AM

      hi french Rookie, just to tell you that I read that other french readers talked about meeting each-other in France like they do for the Road-Trip because we are jealous and impatient… so I decide to create this group https://www.facebook.com/groups/253662214743905/. come if you’re interested because i feel lonely !

      • EmmaF July 5th, 2012 12:55 PM

        I’ll start this fight with you, if the book don’t come out here!
        Thank you for starting a french-rookie-group!

  • juliette July 3rd, 2012 4:23 AM


  • Iin July 3rd, 2012 4:46 AM

    please keep inform about the selling! i live in indonesia and i don’t want to miss the super awesome book!

  • Lucille July 3rd, 2012 5:03 AM

    so excited!Definitely buying it!


  • TheGreatandPowerfulRandini July 3rd, 2012 5:51 AM

    If I can order it from a European website, i’m buying it. I just can’t afford shipping from the US PLUS taxes PLUS whatever else Norway makes us pay for ordering stuff internationally. Grr.

  • Franckswife July 3rd, 2012 6:08 AM

    Oh yeaaaaah. Cool cool cool. Need money now.

  • Betty July 3rd, 2012 6:28 AM

    OMG Rookie Year Book sounds awesome!!
    Really hope I can order this from Australia, we never get anything good D:

  • starsinyourheart July 3rd, 2012 7:44 AM

    YES. Oh my GOD i’m so excited! i won’t be eating for a while to buy it, but I’m so excited!

  • Evelynn P July 3rd, 2012 8:30 AM

    This is SO exciting! I’ve been dreaming of holding in my hands the wonderful amazingness that is Rookie so, agh, this makes me feel so happy!
    Congrats on a lovely awesome beautiful year (or almost) of making, at least me, incredibly happy and inspired!

  • Dayzee July 3rd, 2012 10:14 AM

    YEY. I’m happy. I’m going to buy it. I love you.
    Seriously, I’m really, really, really looking forward to buying it.
    a lot.

    • Dayzee July 3rd, 2012 11:27 AM

      also, can I just add,
      first a road trip, now a book! omg rookie whats next? a Rookie museum or something?

  • July 3rd, 2012 10:54 AM

    Awwwww It sucks that you guys are no longer accepting July submissions but I’ll
    try for August :)
    So excited for Yearbook one!!!!!!

  • Libby July 3rd, 2012 11:15 AM

    This is fantastic!
    I had my first job last night and the money I earnt from that is going to be put in my Rookie shrine and kept there until the book is released.

  • Allona July 3rd, 2012 11:54 AM

    Yessss. “Freedom” is truly my favorite word, and Rookie is quickly becoming my favorite magazine.

  • PrinkaSaras July 3rd, 2012 2:46 PM

    i’m so excited and interested to buy the online version of Rookie. is it possible to do a shipping? because, i live in Indonesia!

  • Alex S. July 3rd, 2012 7:08 PM

    I love getting things in print so this is really exciting. I’ll have to “drop” this book while walking around campus this fall as a conversation starter.

  • Microbyte1 July 3rd, 2012 10:36 PM

    omg, i can’t wait to hate the Rookie Yearbook One ! it’s such a great idea !

  • Lily July 4th, 2012 7:53 AM

    oh my god. definately ordering one

  • FlowerPower July 4th, 2012 8:46 AM

    Normally, I wouldn’t spend 29.95 on a magazine, BUT THIS IS NOT A MAGAZINE IT IS A WORK OF ART AND MAGIC! THANK YOU! (as you can tell I am EXCITED)

  • caro nation July 4th, 2012 10:00 AM

    I need someone to cry with.


  • FossilisedUnicorn July 4th, 2012 10:12 AM

    Rookie in print is basically all I ever wanted. Print works so much better for me than reading online articles; as much as I love them, I sometimes cannot muster the concentration to actually read all of it.

  • cheerine July 4th, 2012 12:16 PM

    Congrats Tavi and the Rookie team! :D I’m definitely getting a copy. Shipping worldwide??

  • Esmee July 4th, 2012 5:12 PM

    As long it’s possible to ship to the Netherlands and I can pay with paypal, I don’t care how much it’ll cost me because: ROOKIE!

  • whodatgal July 5th, 2012 11:19 AM

    HEY OMIGOD I AM SO EXCITED. CAN I SUBMIT MY PHOTOGRAPHY? Or is it too late :( I have a photoshoot with a few polaroids too at a steam fair which me and some friends took! And I am sooo soo soooo excited about this YEARBOOK omigod it’s amazing. I just got back from a school trip (i.e no electronics or intranet) to France. I’ve missed ROOKIE so much! LOVE OYU GUYS <3 <3 <3

    Opi xx

    • Anaheed July 5th, 2012 11:23 AM

      Hi, Opi! The photography in the yearbook is gonna be stuff that we’ve already published on the site. But submit your stuff for a future issue! submissions@rookiemag.com

  • karastarr32 July 5th, 2012 11:38 AM

    Ahahahahahaha best thing eva, so excited….. Methinks I better start saving up: One copy to have under my pillow, one for walls, one to keep in my bag to reference things to people and spread the joy………. I am *pumped*!!!

  • EmmaF July 5th, 2012 12:50 PM

    THANK YOU FOR THIS BOOK! I really hope he will come out in France…

  • Afiqa July 5th, 2012 11:06 PM

    I really hope the book will be available in southeast Asia. If not, I’d just die

  • molly mazahs July 6th, 2012 1:19 AM

    this is finna b hekka lo- key chill
    But really, so excited!!!

  • aud85220 July 8th, 2012 8:43 PM

    I feel like I should tell you in advance that I will probably be spending a lot of time on my knees worshiping this book.

  • stefx July 13th, 2012 9:41 PM

    This book will be my BIBLE.

  • Franckswife July 19th, 2012 12:13 PM

    It might be the 11th time I read this. It’s useless to tell you that I just can’t wait. GOD.

  • ninepintspretty August 19th, 2012 12:30 PM

    Just preordered from Amazon UK!
    Ahhh super excited <3