Eye Candy

Drugstore Cowgirl

Gas station food, friends, lava lamp heels — all good things.


  • limegreensunset July 12th, 2012 3:02 PM

    oh my god

  • rosiesayrelax July 12th, 2012 3:09 PM

    Lava lamp heels sound fun. Number 12 is my favourite.

    Rosie Say Relax

  • Shanman July 12th, 2012 3:13 PM

    I like the choker in the first pic. I had one in elementary school and i wore it everyday :)


  • julalondon July 12th, 2012 3:16 PM

    NUMBER 8 IS PERFECTION!!!!!!!!!!!

  • Susann July 12th, 2012 3:20 PM

    Great photos! I love the heels in #16!

    Fashion in Pepperland

  • Olivia July 12th, 2012 3:26 PM

    unbelievable. erica i adore the fuck out of you.

  • skatteverket July 12th, 2012 3:29 PM

    these are so good! i don’t know much about photography but they look like disposable camera photos? but better colors. aa i love it

  • spatergator July 12th, 2012 3:33 PM

    this is it nothing will ever be as good, the end

  • Emilie July 12th, 2012 3:39 PM

    thirteen fourteen fifteen yeeeeeeeeesss

  • mayaautumn July 12th, 2012 3:43 PM

    rookie is amazing,
    rookie is so cool,
    i love rookie so much,
    that im gonna drool.

    just made up a lil song, y’know>.<

    these pictures are completely and utterly fabulouso by the way…though i say that every time there's a picture post on rookie!


  • Sea goddess July 12th, 2012 3:48 PM

    The colors are breathtakiiiiiiiiing i love love love this….btw where is the clothing from?? or the accesories? :o

    • Erica July 12th, 2012 4:19 PM

      the clothes are from the thrift and handmade also the jewelry are from various etsy shops!~

  • sequoia July 12th, 2012 3:52 PM

    so good!!! definitely one of my favorite rookie shoots

  • la fee clochette July 12th, 2012 3:53 PM

    15 is so glorious. Great set!!!

  • Mariana July 12th, 2012 4:05 PM

    I think this may be one of my favorite photo spreads on rookie??? <3

  • Ben July 12th, 2012 4:19 PM

    I love this ALL so much!!! Especialy the hair horns!

  • lorobird July 12th, 2012 4:21 PM

    SO much nineties, this is amazing!!!!! The HAIR of the first woman! In little knots!! Omgggg

  • JFizz July 12th, 2012 4:21 PM

    So 90s it hurts. Come on guys, this is 2012.

    • Nishat July 13th, 2012 2:57 AM

      wait are you trying to say 90′s is a bad thing? WHO ARE YOU?

  • jess lou July 12th, 2012 4:48 PM

    oh my god this rocks so much! so so beautiful!

  • Madam S. July 12th, 2012 4:54 PM

    Geeze. Why are all of your models soooo thin? Curves, please!

  • Maggie July 12th, 2012 4:59 PM

    This reminds me of the fashion in Never Been Kissed!

  • GildedLocks July 12th, 2012 5:03 PM

    These are really beautiful! The horned ribboned hair feels really anime. You definitely captured a beautiful mood!

  • rayfashionfreak July 12th, 2012 5:10 PM

    Wow! The colours in this are beautiful!! As are the clothes!!

    I have set up a fan club for readers of Rookie in the UK at http://www.facebook.com/RookieMagUk so please join us!!

  • NotReallyChristian July 12th, 2012 5:39 PM

    Rookie it would be so, so cool if we could buy some of your beautiful photoshoot pictures as posters, or packs of postcards? I’d love to have some of these (especially that shoot with all the glitter and stuff on the pictures oh my god) up in my room, but if I print them out they’ll come out crappy!

    • Pashupati July 18th, 2012 9:37 PM

      Maybe put these on a USB key and go to a photo station (not sure of the word) where you can print photos from a USB key.
      Also some websites allow you to print photos for less than in a photo station and get these mailed, etc. You just have to upload the pictures in .jpg or whatever format. Like Photobox, there are others; search “print photos online” on a search engine.
      It would be better if the money went to Rookie, though :(

  • Tara July 12th, 2012 5:45 PM

    I really love the atmosphere. and I love in the third one how she’s taller than the guy. the styling is perfect and the tones of the photographs are wonderful, they’re really timeless.
    great job erica (as per usual!)

    also by the way rookie editor folks the link about the road trip links to tumblr log in (a page that says ‘sign in’ pops up) not to the post on the rookie blog.

  • HollieLillian July 12th, 2012 5:57 PM

    I love 6,7,8,14 and 15, so practically all of them, the ‘aura’ of them is breath-taking.


  • airplanes.books July 12th, 2012 6:03 PM

    perfect perfect perfect, my 90s dream

  • Jenny July 12th, 2012 6:12 PM

    Erica! You are brilliant.

  • Limey July 12th, 2012 6:32 PM

    Does anyone else think that the girl in the photo on the right in #1 looks like Natalie Portman?

    Also, the sunglasses are wonderful

  • Suzie Q July 12th, 2012 6:52 PM

    The guy is totes cute

  • bethan July 12th, 2012 7:13 PM

    I love that you’ve got a shorter guy smooching a tall girl! I’m tall myself and there are hardly EVER tall girl/shorter guy relationships in the media :(

    ps. I love everything in this shoot!!

  • darksideoftherainbow July 12th, 2012 7:40 PM

    the 90s feel in these is unbeatable. it’s pure magic!

  • LMac July 12th, 2012 8:19 PM

    Where are the heels in #16 from?!? They are glorious! This shoot is fantastic!

  • hillary July 12th, 2012 8:40 PM

    I LOVE numbers 6, 13 and 15! Amazing shoot :)

  • ToriLynne July 12th, 2012 8:50 PM

    AMAZING! I love number 14 especially. Just magical photos.
    xo, Tori

  • Janelle July 12th, 2012 8:54 PM

    I am over the moon with the 90′s vibes of this whole shoot. Why can’t I be living in the 90′s right now? Like, why?

  • ivoire July 12th, 2012 9:20 PM

    god god god those black flatform sandal things.

  • Daze July 12th, 2012 9:39 PM

    Such a 90s vibe, I love it. Major nostalgia. One of my faves to date!

  • kruisin July 12th, 2012 9:40 PM


  • pangirl July 12th, 2012 10:30 PM

    This has got to be one of my favorite spreads! I can remember when people dressed like this-makes me feel old and nostalgic :-( I LOVE IT THOUGH :-)!

  • Tyknos93 July 12th, 2012 10:48 PM

    This is so cool, lots of late 90s vibez. Picture 14 sorta reminds me of Vyvyan from The Young Ones.


  • Adrienne July 12th, 2012 11:05 PM

    These pics are so great. And those heels….


  • Sputnick July 12th, 2012 11:35 PM

    Rookie, please do a tutorial on how to do the hair horns. Please.

  • Nishat July 13th, 2012 2:56 AM

    I am so, so going to DIY those sunglasses oh my goodness. These are lovely photographs.

  • Lea July 13th, 2012 3:01 AM

    Wow. This looks so strange and fascinating. It makes me think of : 90s/”white trash”/alien/Japan/drug hallucinations. Don’t know whether it’s what you had in mind when taking these photos, but they really give off a feeling of total weirdness. I could just stare at them for hours…
    I don’t have enough words to describe the impressions these photos give me.
    In short, this photo series is awesome. Thanks Erica, and thanks Rookie for being so inspiring!

  • chelzilla July 13th, 2012 5:49 AM

    didnt i take this?

  • chelzilla July 13th, 2012 5:50 AM

    i wish someone would credit me

  • Microbyte1 July 13th, 2012 6:19 AM

    amazing pictures,
    i love how the models always have an original and beautiful style !

  • bohowithlove July 13th, 2012 9:10 AM

    #8, #9, #17 are perfect!

  • Lauren Poor July 13th, 2012 12:50 PM

    YESSSSSSS! You da GuRL!!!!!!!!

  • Cosmo Beatrix July 13th, 2012 1:22 PM

    The styling is A-mazing

  • Alex S. July 13th, 2012 10:47 PM

    BE STILL MY HEART. Erica, these are probably some of my favorite photos you have ever taken, it makes me admire a time I never had the pleasure of knowing.

  • sophiew July 13th, 2012 11:39 PM


  • junkies July 14th, 2012 1:15 AM

    i dig it

  • EvaLavender July 14th, 2012 3:24 AM

    Those daisy glasses are awesome!!


  • Jesss July 14th, 2012 6:52 AM


  • Daltrey July 15th, 2012 4:31 AM

    So much love! The 90s-ness is just pure awesome, but the photos themselves are really beautiful!


  • thewanderlister July 15th, 2012 8:35 PM

    This photo shoot really brings me back. You captured the 90s generation so well and so amazingly. I feel like you were this age then! Amazing.

  • insteadofanelephant July 15th, 2012 9:44 PM

    oh my god these pictures make the world so right.

  • Jenn July 22nd, 2012 10:09 PM

    One of my all time favorite photo shoots on Rookie the VIBEZ I’m feeling are so spot-on.

  • victoria July 31st, 2012 4:04 AM

    sO PERFECT . i will remember forever. <3

  • LizzyK September 28th, 2012 11:28 PM

    These remind me of Meg White in an awesome way.

  • Misora Enslein May 5th, 2013 9:13 PM

    21 is amazing