Style

Summer Is Ready When You Are

Now is the time to go all out in whatever acid-trip-mermaid getup your heart desires.

65 Comments

  • Valentina June 20th, 2012 3:07 PM

    Yes!

  • Susann June 20th, 2012 3:07 PM

    So many beautiful photos! I love how dreamy they are!

    Fashion in Pepperland

  • rosiesayrelax June 20th, 2012 3:08 PM

    this is by far my favourite shoot! trippy :D

    i love the swimming cap in no. 30. i want it.

    Rosie Say Relax

  • mayaautumn June 20th, 2012 3:09 PM

    freaking love it when you guys do photo shoots.
    i think this has to be my favourite ever, but then i think of all the others and think ‘NOOO THEY ARE ALL TOO GOOD TO PICK A FAVOURITE!!!!!’
    but honestly, this one is AMAZARINO!!:0

    http://cottonmixblog.blogspot.com

  • Emmy June 20th, 2012 3:13 PM

    I love the dreamy pastel colors and all of the hair styles. I love Rookie shoots because they are always so different!

  • Libby June 20th, 2012 3:16 PM

    This is gorgeous.
    Also, Saltdean Lido! My grandparents live in Ovingdean; next time I visit we are totally stopping by Saltdean for dreamy photog. purposes.

  • katrinaexplainsitall June 20th, 2012 3:21 PM

    The hair clips in 24 are so perfect! Also, really digging the bubble picture ~

    http://www.katrinaspice.blogspot.com

  • lilylaughs June 20th, 2012 3:22 PM

    this is amazing. i’m especially obsessed with photos number 10 and 13, but they all rock.

    http://sixblockradius.tumblr.com/

  • missblack June 20th, 2012 3:27 PM

    Hahahaha I love how it’s called a lido.

    Also where I am it’s like a million degrees right now and I am hating it but these photos make me not hate summer so much. In fact they make summer seem kind of awesome.

    Little&Trivial

  • fairy_grrrl June 20th, 2012 3:51 PM

    These pictures are so pretty, I just want to hang them up everywhere, 10 is one of my favorites.

  • Elizabete June 20th, 2012 3:53 PM

    I can only join to others and say : B.E.A.U.T.I.F.U.L

    All girls look amazing, but Maeve steals my heart, those hair! Also makes me want to have Ashish Yin&Yang shirt…

    http://melodyfairitale.wordpress.com/

  • kaylafay June 20th, 2012 4:07 PM

    8, 24, and 28 are my favorites, but they are all so beautiful and jdglkhdsgkljfklsdjfkdsj the clothes!!!!!

  • Arabelle June 20th, 2012 4:09 PM

    this is so good!!!!!!! i think it’s my fav photoshoot yet

    • Emma Dajska June 20th, 2012 4:30 PM

      same here! it’s one of the best photoshoots i’ve (ever) seen (anywhere)

  • Violet June 20th, 2012 4:12 PM

    <3 <3 <3 <3 <3 <3
    Can't believe you just pulled off creating a style that would fit both Grimes and Lana del Rey ! ! ! ! ! !
    So much love

  • alliya June 20th, 2012 4:12 PM

    I love the Ashish dress and the shoes, they go perfectly.

    Actually I like everything here basically.

  • Hedwig June 20th, 2012 4:17 PM

    BEST YET

  • RhiaSnape June 20th, 2012 4:20 PM

    I adore this photoshoot! I love the swimming costumes in 30, and I want so many of the clothes that sophie wore….that skirt in 14. Why am I poor?

  • eireann June 20th, 2012 4:22 PM

    This photo shoot is unreal! What a great location too!

  • Marjainez June 20th, 2012 4:31 PM

    THOSE VELVET SHOES!!!!!

  • lxmldrt June 20th, 2012 4:40 PM

    i’m watching this over and over and over and over and over

  • breakfastpixie June 20th, 2012 4:45 PM

    Amazingly beautiful pictures! Wow!

    Sabrina
    a pixie’s view on fashion

  • whodatgal June 20th, 2012 4:46 PM

    the most amazing effing shoot i’ve ever seen. it just gets better and better, no? everything is perfect. just hdgjhkjlkshvukcjal WHAT CAMERA WAS USED BTW?

  • saltwater June 20th, 2012 4:49 PM

    PERFECT, AMAZING, FAB etc. i want to cry i love this so much.

  • idontevenknow June 20th, 2012 5:00 PM

    i love these photos and i’m like drooling over those clothes but it’s too bad i’ll never be able to afford them..

  • June 20th, 2012 6:04 PM

    This is AWESOME <3<3<3<3

  • Moxx June 20th, 2012 6:16 PM

    One of my most faaaavorite shoots!

    Aaaaaaaa I want ALL OF THE CLOTHES!
    One day, when I am rich, I will dress up like a pastel comic book character every day. I promise this to my future self.

  • youngfridays June 20th, 2012 6:24 PM

    I on’t know if y’all have heard of Wildfox Couture, but one of their more recent shoots is similar to this, a really lovely summery vibe ^___^

  • itsmyparty June 20th, 2012 6:40 PM

    I’m seriously in love with this shoot!!! Gah!! I wish I could put together such magnificent outfits like these!!!!!! I’m going shopping tomorrow fo’ sho’.

  • WitchesRave June 20th, 2012 6:42 PM

    yup, definately gonna dye my hair a pastel colour for the summer!
    and what type of camera did you use? :)

    witches-rave.tumblr.com

  • Marie June 20th, 2012 6:49 PM

    AHHHHHH I LOVE THIS LIKE CRAZY

  • sobrina June 20th, 2012 6:56 PM

    favorite favorite favorite favorite!!!!

  • AlisonWonderland June 20th, 2012 6:59 PM

    Aah, I want to dress like this but it’s really hot right now so tights would be awful. But it’s all soo pretty!

  • sweeteelou June 20th, 2012 7:14 PM

    Such a great vibe. I love the colors and patterns.

    Sweeteelou

  • Sea goddess June 20th, 2012 7:55 PM

    OMG THIS IS PERFECTION PERFECTLY DESCRIBED OMGOMG OMGGGGG THR SHADES FROM #12 ARE RAAAAAD rookie is the BEST WOOO :D

    http://deadelmare.bigcartel.com/

  • bridiebird June 20th, 2012 8:06 PM

    my god this is amazing. *proceeds to print out and stick all over wall bedroom walls*

  • Ben June 20th, 2012 9:15 PM

    I really love this! Your photoshoots are amazing! I love all the colors and details and everything about these pictures! I’m getting really summery zibes which is good since its summer! I now need to dress up and get my dad to put the pool up! Thank you for this art.

  • Maialuna June 20th, 2012 9:36 PM

    …How are they not puddles of flesh on the ground? Too hot to dress like that. :C

  • MinaM8 June 20th, 2012 10:21 PM

    omg, this is so amazing and dreamy! it’s like a trip to another world or something. I love all the details in the outfits and the place where this was taken is perfect.

  • backdrifts June 21st, 2012 12:53 AM

    Where can I find a site for Pick N Mix?

  • y0 June 21st, 2012 1:14 AM

    wow this is lovely, especially all of the clothing on sophie and maeve ♥

  • ivoire June 21st, 2012 2:02 AM

    BEST SHOOT EVER. I shall save up to buy a-morir sunnies and a sretsis skirt.

    • ivoire June 21st, 2012 7:07 AM

      Guys, does this amazing Pick n Mix store have a site? I AM AWFULLY DESPERATE RN.

  • Lea June 21st, 2012 2:30 AM

    I love how Rookie fashion shoots always have this kind of undescriptible nostalgic feeling. Here, for me it captures the sad-mellow feeling of summer holidays that you always get in random moments, by the pool, lying on the beach… But the special thing is those pastel/bright colors worn by the models, which makes it more like a daydream on acid.
    The place is just perfect! And the models are all so beautiful. They look like dreamy creatures.
    Just wanted to say, this is so damn great.
    Thanks for ravishing our eyes Eleanor :p

  • Helena June 21st, 2012 2:33 AM

    This so awsome i’ve looked at the pictures like five times!!!! I love this sooo much!!

    Btw tiny correction: Roberto Piqueras with and A instead of an E.

    Grate Work!<3

  • Liz Armstrong June 21st, 2012 4:20 AM

    I fully support all of this.

  • Killjoy June 21st, 2012 5:57 AM

    This is so good!

  • Wren June 21st, 2012 6:55 AM

    The hair clips in 24 ! The space age suit in 25 ! Everything else ! ♥

  • maddiemeow June 21st, 2012 7:44 AM

    Oh wow! One of my favourite posts for sure!

  • ceed June 21st, 2012 8:32 AM

    AMAZING! i am so obsessed with this shoot

  • autumnsweater June 21st, 2012 9:49 AM

    THIS IS THE BEST THING I HAVE EVER SEEN

  • hvit June 21st, 2012 12:18 PM

    I’ve just bookmarked this page for when I feel down.

    THIS IS JUST. No words.

    http://www.hblogsf.blogspot.com

  • Kelly June 21st, 2012 12:41 PM

    Wow! Eleanor you have such an amazing eye, the backgrounds and compositions are just as beautiful as the fashion! I want to go swimming in the one piece from #25, I would really feel like a mermaid.

  • Lucille June 21st, 2012 5:43 PM

    Pictures are perfect.Like every other picture here on Rookie mag
    love it!

    http://fashion-babel.blogspot.com

  • prettyontheinside June 21st, 2012 6:01 PM

    summmmerrsss readddyyyy summer is ready when you are!!!!

    geez there are so many clothing items i want from here, particularly those funky cat eye sunglasses on the last photo.

  • camboozle June 21st, 2012 10:03 PM

    some of the best styling and fashion ive seen on rookie to date!

  • Dino June 22nd, 2012 7:47 AM

    Ohmyword! This is so amazing I’m gonna die!

  • Vomitcats June 22nd, 2012 3:17 PM

    why is everything about this soo effing perfect!!!!! i will be oohing and ahhing over it for days. so much rainbow to handleee.

    it’s time to glitter my eyebrows.

    vomitcats.com

  • Jamie June 22nd, 2012 7:25 PM

    this shit cray.

    #24′s hair omg

    love this shoot soo much

  • limegreensunset June 24th, 2012 4:07 PM

    so so so so so so perfect.

  • chelsear June 24th, 2012 7:16 PM

    Can’t even describe how much I’m in love!

    xo
    http://couturecultureblog.blogspot.com

  • FossilisedUnicorn June 25th, 2012 3:31 AM

    This should be my inspiration for everything this summer. Beginning with dying my hair pastel pink. YES

  • Peanutpug June 25th, 2012 6:07 PM

    love love LOVE! <3

  • music_is_love June 26th, 2012 6:30 AM

    those colors! out of this world…

  • poison ivy July 2nd, 2012 12:35 AM

    these are all really nice, but i looked up ashish bc i thought the yin and yang dress was amazing, and their SALE stuff was like $500!!! no way can i afford that. great inspiration, though.