How to Be Smooth

Creative solutions for awkward situations.

This post is generously sponsored by MTV’s Awkward. The content is produced by Rookie.


  • Anna F. June 25th, 2012 3:06 PM

    I used to call teachers “Mom” all the time. I don’t know why, it was just like a reflex or something when responding to authority figures. I’d play it off like I said “Ma’am” or “Man!” (because yes, I’d say it to dude teachers as well. My mom is an intense lady). Your idea is so much better.

  • Ludo June 25th, 2012 3:06 PM

    This is so funny. I will use the moonwalk method for all of my awkward social moments from here on in.

  • ravenflamingo June 25th, 2012 3:06 PM

    HAHAHA! Omg this is hilarious.

  • Susann June 25th, 2012 3:07 PM

    I thought this post was amazing even before I saw that it’s sponsored by Awkward – I love that show so much!

    Talking about awkward.. I like the fact that you changed the banner on top of the page. The banner before had this kissing couple in it and the guy looked just like my ex!

    Fashion in Pepperland

    • Anaheed June 25th, 2012 10:32 PM

      That guy is Thurston Moore!

      • Susann June 26th, 2012 3:45 AM

        Okay, I’m paranoid. Haha.

        • Stephanie June 26th, 2012 11:44 AM

          You aren’t the only paranoid one. He looked like my ex too! Ahhh Thurston.

      • Eleanor June 27th, 2012 4:35 PM

        damn i wish my ex looked like thurston moore

  • Flower June 25th, 2012 3:13 PM

    I basically cried with laughter over this. I have been through every single one of these predicaments. Rookie has changed my life.

  • sylvie June 25th, 2012 3:15 PM

    this is amazing!! this website is like the BIBLE for dealing with stuff like this!!
    so funny!

  • Alison June 25th, 2012 3:20 PM

    Lol, this is so funny, and it helped me remember that I’m not the only awkward one out there! Thank you.

  • Mila June 25th, 2012 3:27 PM

    this post made my shitty day.
    it’s brilliant! thank you, guys!

  • Marguerite June 25th, 2012 3:34 PM

    Why is MTV all over the place???

    “This post is generously sponsored by MTV’s Awkward. The content is produced by Rookie.”

    • TheAwesomePossum June 25th, 2012 4:25 PM


    • Moonghost June 25th, 2012 9:21 PM

      like, i get that even rookie needs money, but i don’t love that the new ads are mtv… i feel like they could’ve found a way better company. plus, what’s with urban outfitters sponsoring the road trip? come on! since when do we invite racist, body shaming, gay haters to the party?

      • coolschmool June 25th, 2012 10:34 PM

        Ikr like I get that sometimes you have to compromise for the sake of advertising or whatev but aren’t there any companies interested in rookie that aren’t jerks/don’t fund people who are jerks? Idk if there’s even any realistic solution but it would be nice to see a post about it or something

        • Anaheed June 25th, 2012 11:06 PM

          MTV and Urban Outfitters don’t make political contributions. The owners of UO and MTV have, but if we’re gonna police the politics, past and present, of everyone who makes money from every company who wants to advertise on Rookie, we will not be able to sustain ourselves as a business.

        • autumnsweater June 26th, 2012 1:31 AM

          realistically i imagine companies that ‘aren’t jerks’ or aren’t run by people who are jerks and might use money in their personal life in a questionable way – i.e. companies with a similar ethos/model to rookie – don’t necessarily have the resources to support other organisations financially.

          i don’t feel as though advertising has to compromise the integrity of rookie – either way, rookie is getting money to continue doing amazing things, and if uo/mtv benefit from the association at all it will be because we as readers have made a decision to engage with them.

          is it as important that rookie remain as morally pure as possible or that it continues to exist? based on anaheed’s posts, she has pointed out that rookie is a small website, and apparently uo and mtv are the only offers it’s received.

        • autumnsweater June 26th, 2012 1:40 AM

          also guize, if the ads really, really affect your ability to read and enjoy rookie, maybe you could download adblocker? that way you won’t see the banner ads at all, here or anywhere else.

      • Moonghost June 26th, 2012 12:37 AM

        @ anaheed, in the case of uo (i don’t know much about mtv, i’m just bitter), they sold shirts with slogans like “eat less,” and had a made-in-china/designed-by-white-folks navajo line. I’m not suggesting to police the politics (and i’m all for taking jerk’s money and spending it on cool stuff such as rad-lady road trips) but i am worried about the lack of discussion i guess, and also wondering what rookie is giving UO in return? (besides hella advertising to their target market) xo

        • Anaheed June 26th, 2012 12:44 AM

          We talked about this a lot in the comments of this month’s editor’s letter. If you want to have more discussion about it, we are here!

          What we’re giving UO in return: Petra is shooting a lookbook for them, and Hazel, who already blogs for them, is gonna include a bunch of Rookie Road Trip content in her posts for them.

  • mayaautumn June 25th, 2012 3:39 PM

    jesus, this mighty fine

  • Bren June 25th, 2012 3:43 PM

    There’s actual tears in my eyes right now from laughing so hard.

    In 3rd grade we would line up outside the door before class and our teacher would then let us in and greet us one by one, and sometimes some of us would hug her, and I guess this was on a Monday and guess I was still in a weekend mindset from being constantly surrounded by family who I have to kiss on the cheek when I say hi to them, that when I went to hug her I also kissed her on the cheek. I didn’t realize I was doing it till she kind of went “Oh! Well that’s sweet!” and then I proceeded to enter the classroom super embarrassed but at least content that no one else had seen it.

  • Minella June 25th, 2012 3:44 PM

    Haha genius! That thing with the moonwalk reminds me of that post in which you suggested to do the macarena while staring at your date ;)

    I understand that you benefit a lot from the advertising but it’s still a shame, even though I know it’s nearly impossible for you to exist without some sponsering every now and then.. I always admired you for not advertising but I guess it’s just necassary..

    By the way, why is this listed under ‘books and comics’? xd

    • Aurora June 25th, 2012 4:37 PM

      I think its listed here because its in comic form, but I’m not sure.

      • Phoebe June 25th, 2012 4:56 PM

        It was, but good point–switched to Fun! xo

    • missblack June 25th, 2012 5:32 PM

      yes but as advertising goes, this is pretty cool. I mean, instead of creating some shitty two-paragraph post about how awkward things happen and we should all watch Awkward., MTV and Rookie collaborated to create a quality (and hilarious) post that is relevant to their consumers (us) as well as actually related to the TV show.

      And instead of hitting us on the sly, Rookie openly acknowledges that MTV sponsored the post, thereby showing us respect.

      I don’t consider it ‘a shame’ at all.

      • autumnsweater June 25th, 2012 8:11 PM

        i totally agree – in an ideal world awesome things like this could just happen for free all the time but i understand if rookie needs outside funding, whether to keep the magazine running or so extra special bonus stuff can happen, like road trip, and i appreciate that they’re so open and forthcoming about it.

        • ebcstar June 25th, 2012 10:20 PM

          I know that Rookie is a magazine and therefore needs “sponsors” to sustain themselves and they are open about it. However, this makes me uncomfortable. I thought that rookie was an idealistic, alternative websites that aims to help teenage girls in a world that objectifies and exploits them. I thought that it had more integrity than to work hand in hand with the very organizations that do so. Apparently not. I love Rookie and everything it has done thus far but I’m not sure if I can deal with this certain part of it.

    • Anaheed June 25th, 2012 10:31 PM

      Advertising is how we exist. We’re happy to accept sponsorship from companies who are into what we’re doing.

      • coolschmool June 25th, 2012 10:42 PM

        But a company like urban outfitters aren’t really into what you’re doing, they just want their company name associated with something their potential customers are into so they can make more money to give to jerky politicians. I don’t think it’s like the worst thing on earth or anything but it still kind of sucks. But ya know, I have no idea what kind of offers for sponsorship rookie gets so maybe there’s no choice.

        • Anaheed June 25th, 2012 11:04 PM

          Actually everyone we’ve worked with from UO has been really knowledgeable about and into Rookie; they’ve given us 100 percent creative control and nothing but good advice and support.

        • all-art-is-quite-useless June 26th, 2012 2:47 PM

          As much as I’d rather Rookie could still exist without being sponsored by jerky companies, I’d much prefer Rookie with adverts than no Rookie at all! Although, I hope uo don’t have any influence on your creative output.

          But, still, if a cooler company offers to sponsor you guys please take them up on it.

  • Marie June 25th, 2012 3:52 PM


  • darksideoftherainbow June 25th, 2012 4:10 PM

    this is seriously funny. and omg, the illustrations were perfect. i’m in love.

  • ToriLynne June 25th, 2012 4:13 PM

    HAHAHA I am laughing so hard, I love this. I am remembering these.
    xo, Tori

  • shelley June 25th, 2012 4:26 PM

    hahah I love this. once I was in like year 8 or something and I accidentally sat on this boy’s hand as he was saving a seat for his friend. I think moonwalking away from that sitch might have diffused the tension a bit.

  • Eliza June 25th, 2012 4:32 PM

    Coolest Rookie post ever!

  • Adrienne June 25th, 2012 4:34 PM

    Omg this is brilliant!!!

  • missblack June 25th, 2012 5:23 PM

    Hahahahahaha this is hilarious :D

    Also this is, like, insanely awesome advertising. I’m impressed. Very cool, MTV.


  • Tyknos93 June 25th, 2012 5:41 PM



    I do stuff like this all the time and then I just get really quiet, because I don’t know how to deal with myself…

    Then, when I’m alone, I make little drawings of all the weird stuff I do or bad poetry.

  • runningfilm June 25th, 2012 5:42 PM

    I don’t know if it’s just my circle of friends/school/whatever, but calling teachers and other adults any kind of “Mom” or “Dad” is a way of showing respect and admiration. We call our youth group leaders (yes, all of them) Mommy and Daddy.

  • lindzi June 25th, 2012 5:43 PM

    This is just freaking amazing!!!!! Love it!

  • roseeblossom June 25th, 2012 6:23 PM

    This is rad. Any smooth advice for how to handle it when a boy you like who broke up with you because he was terrified of hurting you takes your yearbook to sign, and a week later gives it back, unsigned?

  • mar9ar3t June 25th, 2012 6:37 PM

    Ugh there are ALWAYS people hanging out in the bathroom at my school!!! I may have have to use the doo wop strategy…. :)

  • atticus June 25th, 2012 7:07 PM

    cool solution to the pooping predicament

  • cherrycola27 June 25th, 2012 8:08 PM

    I laughed so hard! I’m always afraid i’ll send a text to my parents/the wrong person. Now I have a solution!

  • caro nation June 25th, 2012 8:23 PM


    Glad to see Rookie getting PAID to make comics about inadvertently sending silly, sexually taboo texts to your parents.

  • GlitterKitty June 25th, 2012 8:45 PM

    While I accept the fact that websites (such as this one) need advertising so they can have money for awesome stuff, can this not be an all the time thing? I really liked that Rookie was always ad free. But at the same time I’m glad you tell us outright that someone sponsored the post instead of making it all secret.

    And this post was still funny as hell.

    • Anaheed June 25th, 2012 10:29 PM

      Our only source of revenue is through advertisements; if we were ad free we’d have to charge readers, which we would never do, or else go out of existence. Sponsored posts are just posts that we write, according to our own themes, ideas, and ideals, and a company pays to have their name attached. We would never work with a company who didn’t want to support what we’re already doing here. To be honest I’d like to have MORE ads, because then we could pay our contributors more and make enough money to live.

  • lala June 25th, 2012 8:50 PM

    aww this was adorable, love it and love the illustrations too!

  • bluemeanie96 June 25th, 2012 8:53 PM

    Amber is too cool for school…speaking of school should this still be called the After School Special? Considering the fact that SCHOOL’S OU

    • all-art-is-quite-useless June 26th, 2012 2:49 PM

      Not where I live! Here in Britain, schools still in.

  • ladyjenna June 25th, 2012 9:01 PM

    Can we send in comics of this sort of our own?

  • Moxx June 25th, 2012 9:35 PM

    My favorite is

  • moonchild June 25th, 2012 10:05 PM

    HOLD UP. I’ve never seen “Awkward”… But is that main girl the same actress who was in that autism movie? The title has slipped my mind but it was really good! I totally think it’s the same girl! (the awkward moment when I’m wrong)


    • VintageAddict June 25th, 2012 11:38 PM

      She was! I can’t remember the name either, but I remember reading about the actress and it said that she was in that movie!

    • anonymouse June 27th, 2012 2:00 AM

      According to imdb Ashley Rickards starred in a movie called Fly Away in which she played a severely autistic…Yeah I was bored so I looked it up for you.

  • Mags June 25th, 2012 11:05 PM

    This was HILARIOUS!!! Thank you for making me LOL, like, literally LOL, not fake-LOL.

  • FlorenceEyre June 25th, 2012 11:07 PM

    Haha I’m going to try! Maybe I could make a video or something… But my favorite is moonwalk and pooping! Please, make some more! :D I really need them everyday ;)

  • SweetThangVintage June 25th, 2012 11:40 PM

    This was hilarious and wonderful mom!

  • Alexa June 26th, 2012 12:04 AM

    As soon as I got to the Rookie homepage today, I felt like my eyes were being accosted. After discussing with my friend, I decided to comment. It was interesting, because I hadn’t noticed the advertising that had come before today.

    When I started thinking about it, I realized that I was very disappointed. Rookie is a place where I feel safe, and where I can read empowering and educational pieces that make me think about gender norms and society constructs. I think these glaring MTV ads just made me frustrated because I see MTV’s programming as often the very opposite, shaming towards women, and reinforcement of what society wants us to be.

    I really understand that in the capitalistic world we live in, money is needed for everything. However, advertisements make US, the reader, the commodity, the ‘product.’ And I think that Rookie didn’t really give its readers a chance to consciously CHOOSE to BE a commodity, to be exploited by big companies. This was particularly frustrating to me because it was something I wasn’t expecting from Rookie, a place I see as all about empowerment and personal choice.

    I, and I think a lot of other Rookie readers, would really appreciate if Tavi, or another writer, wrote an article to address our concerns and justify the advertisements. At least that way it wouldn’t be quite as coercive, I wouldn’t feel as betrayed.

    Anybody who is interested in the idea of consumers as the commodity, and the need for advertisement to keep free internet services possible, the Vlog Brothers did a great video on it a while back.

    Hope to continue a conversation.

    • Anaheed June 26th, 2012 12:28 AM

      This is how we make a living. Would you rather we not pay our writers, photographers, and illustrators? We would never change our message or our ethics for a company or for a reader, for that matter. We’ve had advertisers from almost the very beginning of our existence; it is how we exist. If you have any specific questions along these lines, I will be happy to answer them honestly.

      • Alexa June 26th, 2012 12:38 AM

        How much was Rookie payed for the MTV ads and post? I think this question is justified by the fact that with free internet services paid for by advertisment, the consumers/readers become the product.

        Why wasn’t there any type of article or editor’s letter BEFORE all this started? That’s what I advocated in my first post. I would just love an in-depth, serious justification of ads where you address the concerns of readers, not just explain the need for money. We all get that part of the equation.

        • Anaheed June 26th, 2012 12:49 AM

          I actually don’t know how much we were paid — I’m not the business side of this company. I’m sure it was in the thousands? We keep our costs ridiculously low as a business, and use any money that comes in to pay our contributors and our web hosts.

          We didn’t do an article or editor’s letter before this campaign started because we have always had advertisers; it didn’t seem like a sponsored post was gonna feel so different to you guys. A sponsored post is a post that we made that an advertiser puts their name on. It’s not so different from a regular post with a banner ad above it. Also, we sincerely like the show Awkward.! Like, we are glad it exists!

          Finally, we are always totally transparent about this stuff, and we figured that it’s understandable that most websites exist because of advertising money. But if there’s more you want to talk about, we are always always here.

  • Jes June 26th, 2012 12:30 AM


  • jenjencm June 26th, 2012 2:00 AM

    This is frikkin hilarious and amazing! I seriously want to print this out and post it on my bedroom wall.

  • mariko June 26th, 2012 2:10 AM

    i don’t get what the big kerfuffle is about this ad.

    frankly, i have no problem with advertising when it’s well thought out and if it’s funny then i can really appreciate it!

    we do live in a consumer culture after all, hello mad men anyone?

    if you want rookie to exist, then there has to be ads and if you don’t want ads, then rookie can’t exist. it’s as simple as that!

    so props to rookie for not compromising their dignity and their awesome message while making some well-earned money (that goes towards their survival and much-deserving contributors)

    anyways, before this post you were my favourite website and after this post you definitely still are!

  • Sparletta June 26th, 2012 3:49 AM

    The very last one made me laugh! Definitely trying that one on for size.

  • Lily June 26th, 2012 4:21 AM

    omg everything about this

  • ivoire June 26th, 2012 5:31 AM


  • music_is_love June 26th, 2012 6:22 AM

    this is just brilliant!

  • LM June 26th, 2012 8:08 AM

    I’ve gotta say, I seriously don’t mind the ads (no that it really matters whether I do or not) – I think you guys should do whatever keeps you afloat, I’d be a different person without you. But I am sad because I don’t think I’ll be able to watch Awkward in Australia!! At least my awkward-moment-cover-up skills are totally taken care of:) Love you Rookie!

  • Alexa June 26th, 2012 10:05 AM

    I suppose the encroachment of advertisement into all aspects of our lives is inevitable at this point. However, I DO think it is important to discuss it, instead of passively accepting the implications of the proliferation of advertisement.

    While you’re answering questions though, I’ve got a couple more.

    When you start taking corporate money, I feel that it is important to have some sort of line you won’t cross. If you don’t have some sort of line, maybe a reader will come back to Rookie some day and EVERY post will be sponsored. Or, maybe you’ll be taking money from even more unsavory companies. In the above discussion, you seem to disregard the bad things Urban Outfitters has done, so what happens if you start disregarding even worse things. So I guess my question is, where is the line for Rookie? This isn’t rhetorical, I actually want to know.

    My second question is about the unanswered concerns of readers on the ‘Watch the Throne’ article, way back in November. I, and others, commented saying that we were frustrated you didn’t mention anything about the racial slurs and cultural appropriation that Kreayshawn uses. You mentioned the ‘White Girl Mob,’ without even addressing the problem with the dark undertones that are reminiscent of the lynching of African Americans by ‘white’ mobs. Other readers commented on the same article about how the way bisexuality was portrayed offended them, but NOBODY from Rookie addressed these concerns, or even responded to the comments. Why were these concerns never responded to? Because you’re happy to answer, what IS your response?

    • Anaheed June 26th, 2012 10:23 AM

      We have rejected many ads — it wouldn’t be smart to list them here for you, but I promise you that we have standards.

      As to the complaints about the Kreayshawn article, they are totally valid, but in the early days of the website we were so busy and not sleeping and didn’t have time to address every single question in the comments (we still don’t). And honestly, that was Joe’s article, and those questions were his to answer more than anyone’s. I don’t think that people have to address every single critique of an artist within every single article of them, you know? The focus of that piece was on young female rappers; if it had been a long feature just about Kreayshawn, that might have been the place to get into that controversy.

  • Pashupati June 26th, 2012 1:41 PM

    re. Advertising/Money
    Have you thought about using Kickstarter or similar and maybe a general donation page? Kickstarter would work differently than just a donation page, would help out for big projects (like another road trip, or just to “pay for servers and domains for x years” and stuffs) while the donation page would be perpetually there, helping on the long run.
    Kickstarter could make you known to others who might be interested in helping out and are able to do so but never knew about Rookie’s existence; I know most readers would not be able to donate either way, but some might.

  • Yasemin June 26th, 2012 3:21 PM

    Can we PLEASE stop talking about this advertising thing? If you really “understand” that Rookie needs money somehow, then please don’t bring it up!!

    Remember that advertising is the company giving money to Rookie, NOT the other way around. And you can choose whether you pay attention to the advertising or not, just as everywhere else on the Internet, in the street, and on TV.

  • lyrarose June 26th, 2012 3:37 PM

    the last one!

  • Special_Snowflake June 26th, 2012 4:15 PM

    Thanks for all your great responses Anaheed!
    Aside from that, awesome article :)) xx

  • firstcomestherain June 26th, 2012 4:34 PM

    Bless this

  • Mayabett June 26th, 2012 7:56 PM

    I wish more people in the world had a sense of humor like this.
    I suddenly have much more motivation to learn how to moonwalk.

  • ale June 26th, 2012 11:38 PM

    i love awkward. (team matty, yo) and i love rookie.

  • Tiffany June 27th, 2012 12:12 AM

    oh my gosh i loooooooove this. i relate to every single predicament hahahaha

  • coolschmool June 27th, 2012 1:09 AM

    I don’t even particularly care about the post/advertising in general, I just think it’s really slack to see people complaining and basically tell them to get ad block. it’s a legitimate conversation and that’s just deliberately trying to shut down the discussion with something that doesn’t even help. I don’t think it’s all that surprising that teenage girls are wary of advertising and want to know what’s up. The sincerity of a magazine becomes questionable if the ads very clearly contradict the message. It’s evident every time some seventeen-style magazine writes some cheesy thing about loving your body as it is and then fills its pages with ads of photoshopped models. I don’t think you can blame people for wanting to understand and suss out rookie’s position on this kind of stuff.

    I am sure the people who work at UO have been lovely and supportive and interested…that doesn’t really negate the fact that their profits are controlled by people who support rick santorum. Advertising works. They wouldn’t want to advertise through Rookie in the first place if they weren’t going to benefit. To say that “the people who own the companies do those things not the companies themselves” is kind of silly. Where do the owners get their money?

    It’s excessive to start being all “DONT YOU WANT OUR STAFF TO GET PAID DONT YOU WANT US TO EAT EVER DONT YOU WANT ROOKIE TO EXIST YOU ROOKIE HATERS WHAT DO YOU EXPECT US TO DO” just because people have some issue with some companies you’re working with. Just about every comment acknowledges the need to make money somehow, it just sucks.

    • anonymouse June 27th, 2012 2:23 AM

      Yeah, Rookie staff responses have been a bit of a guilt trip. I think it is a perfectly valid concern, teenagers (specifically teenage girls) are UO and MTV’s target demographic, they single us out for a reason. I think the way the readers have responded is very positive, the fact that this many have so much concern and awareness is a good thing, and I think that we deserve an answer.
      Everyone understands that people need to get paid for their work, but trying to guilt trip me is only going to piss me off, and I would hate to get so irritated with this site, with their whining, that I may want to leave. Just acknowledge what is going on, address our concerns in a formal setting (you’ll even get paid!!).

      • Anaheed June 27th, 2012 10:05 AM

        I’m sorry — I never meant to make anyone feel guilty! What is it that you feel like we haven’t acknowledged or addressed yet? I am doing my very best to respond to everything. (I am doing this from a moving van driving across the country, so to be HONEST and not GUILT TRIPPY our internet is spotty and sometimes I’m rushed. I’m sorry for my terseness.)

        • anonymouse June 27th, 2012 9:20 PM

          Sorry, I was a bit irritated yesterday. I think it’s the hypocrisy that has been pointed out by many commenters, that angered me the most. Rookie is supposed to be a safe and welcoming place for teenage girls and boys(isn’t it??), where we don’t have to be bombarded with messages and images that tell us we are not good enough, that we are abnormal, a place where we can commiserate. Believe me, I know you need to get paid, everyone needs to get paid, and as writers you are more likely to be underpaid, and it’s not fair.

          I wish the world were fair…

    • Anaheed June 27th, 2012 10:09 AM

      We never told people to get ad block. A reader did. I’m answering a bunch of comments — not shutting down discussion! I am continuing the discussion!

      The FULL EXPLANATION: Rookie needs money. Advertisers have money. Money is how we pay our contributors, and to be honest we don’t pay them NEARLY enough, and it doesn’t make us feel good to underpay them. So we’d love to have more advertisers. Advertising never affects our content.

      I agree that it sucks that we need to make money and that this is the only reasonable way to do it!

      I’m honestly baffled as to what you think I’m not answering for you here.

  • GlitterKitty June 27th, 2012 5:33 PM

    Since I can’t reply to Anaheed’s post for whatever reason, I’ll just put this down here. Yeah, ads are sometimes annoying but I totally get that you need the money to pay the wonderful people you employ. So since you need the ads to keep this thing going, I say keep them coming!

    I just thought I should put that because I sounded sort of grumpy/judgey in the first one and I’m sorry.

    • Anaheed June 27th, 2012 5:37 PM

      Aw I wasn’t offended at all! Thank you for saying this, though. <3

  • eliselbv June 27th, 2012 6:22 PM

    Hahaha the last solution is so funny; I can’t stop laughing now!

  • EliseChenevere June 28th, 2012 4:39 AM

    i would rather have Rookie with ads than no Rookie at all and i trust that you all make good decisions to keep this awesome little interweb haven going. so JUST KEEP TRUCKIN’.

  • Abi June 28th, 2012 5:05 PM

    I’m so going to have to practise my moonwalk! AND ROOKIE IS FABULOUS.

  • annietoo June 28th, 2012 6:11 PM

    At first I thought the UO sponsorship on the road trip poster was Rookie being funny. I guess this is a reality check for some of us readers. Even the fact MTV has to have more space than the actual rookie logo, as well as side space, with a trailer running, is distracting. Visually I feel, as I’m sure others do, that this clutters up the layout. The advertisements shouldn’t have to overpower the front page.

    I hope rookie thought of the other options like merchandise, subscriptions, seeking out opportunities to guest post, and donations before MTV and Urban Outfitters.

  • coolschmool June 28th, 2012 9:05 PM

    I can’t reply either so whatevaaaa but yeah I realise that was a reader’s comment (I can’t find it now, although from memory someone from rookie did say ‘seconded’ in response to that comment but i could be wrong), I wasn’t specifically directing that part of my post at rookie staff. Just anyone generally that thinks ‘get ad block’ is a solution/reasonable way to respond to people who have issues with this.

    I guess what I’m/we’re asking for is a legitimate excuse as to why you are working with a company owned by someone that funds gay hating, woman hating racists, when a good portion of your readers are gay or girls or people of color. But I guess there isn’t one, and that’s why we’re not particularly satisfied with the responses. I just don’t think many readers would have taken issue with the road trip sponsorship had it been a less assholey company. in some of the earlier responses it feels like you’re interpreting the problem we have with the specific companies as a problem with all advertising ever, which isn’t the case for most of us.

    I appreciate that you’re responding at all, really, and I 100% get that your staff need to get paid. It would just be nice if in future we didn’t have to forget about the shitty politics of UO in order to support rookie.

    • Anaheed June 29th, 2012 12:01 AM

      We were talking about MTV, not UO. We’ve talked extensively about UO in the editor’s letter comments.