Because You Can

A candy-colored salute to the fluffiest, frilliest parts of being a girl.

Eleanor for Rookie.

In the few years they’ve been designing together, Edward Meadham and Benjamin Kirchhoff have become fashion darlings, as beloved for their gorgeous, candy-colored clothes as for their theatrical runway shows that gleefully celebrate all things girly. Models walk through archways studded with pastel-colored balloons, stomp the runway in intricately layered outfits to Hole songs, take out little flowered compacts and re-apply their lipstick on stage, or—dressed as ballerinas—twirl atop gigantic (and sadly inedible) cakes. Their shows are so dazzling that audience members sometimes break down in tears over the whole frilly spectacle of it all.

Meadham Kirchhoff Spring 2011 and 2012 via

But Meadham and Kirchhoff are sending up all that sugar-and-spice stuff, too. For their Spring 2012 collection, they said they wanted to take “the girl on the cake”— the female stereotype of starlets, beauty queens, and princesses—and make her so over-the-top that she became subversive. And sure enough, if you look past the sticky-sweet surface, there’s something hauntingly off about the MK girl’s look. Her dress is acid-bright and a size too small, her tiara’s askew, the lace rots off of her sleeve, and her Manic Panic’ed hair looks like she got caught standing under the Care Bears in a rainstorm. She knows that you can wear fluff and frills without being defined by them, and she’s too cool to care that last night’s mascara is trailing down her cheeks.

Here, some Meadham Kirchhoff-inspired outfits for the punk rock princesses and bedraggled beauty queens in all of us.

Clockwise from top left: Meadham Kirchhoff Spring 2011 via Spiritual Lionheart; vintage sunglasses, $45, Topshop; gloves, $75, Amazon; hat, $26, Monki; blouse, $45, Monki; pinafore dress, $70, Harrods; lace boots, $165, Fred Flare; socks, $10, Nordstrom; heart purse, $38, Zappos; paper crowns, $9, Amazon; velour choker, $22, Amazon; eyes ring, $39, Neivz.

Clockwise from top left: tiara, $28, Debenhams; lashes, $15, Benefit; yellow dress, $96, Topshop; bolero, $50, Mango; leather collar, $85, Topshop; Meadham Kirchhoff Spring 2011 via Cool & Chic; nail polish, $23, Nordstrom; blush, $28, Barneys; beetle ring, $20, Topshop; lipstick, $15, Topshop; socks, $6, Topshop; bowler bag, $72, Asos; cameo brooch, $28, Amazon; heart coin purse, $16, eBags; Mary Janes, $63, Asos.

Clockwise from top left: Meadham Kirchhoff Spring 2011 via Cool & Chic; headband, $4, Forever 21; sunglasses, $27, Asos; lace tank, $20, Monki; lip brooch, $20, Topshop; bookbag, $42, American Apparel; ‘OK’ earrings, $18, Asos; Paul & Joe lipstick in Viola 26, $20, Amazon; Cheetos wallet, $15, ModCloth; pastel wedges, $175, Topshop; socks, $6, Topshop; skirt, $90, Topshop; Manic Panic hair dye, $10, Amazon; glitter, $3, Kit Kraft; cross bracelet, $11, Asos; yellow wrap bracelet, $10, Monki.


  • Susann February 24th, 2012 3:07 PM

    They make such amazing fashion! I like the third of your suggestions a lot!

  • rosiesayrelax February 24th, 2012 3:10 PM

    It is just me, or does anyone else want to dye there hair candy floss pink and backcomb it like it’s the last thing you’ll ever do. Anyone?!

  • isabellehungryghost February 24th, 2012 3:14 PM

    this is sooo lovely!

  • RockHatesMiriam February 24th, 2012 3:24 PM

    This is fantastic! I’ve always admired Meadham Kirchoff style clothes but never really known where to get them from, this is coming just at the right time… Thanks :)

  • MissKnowItAll February 24th, 2012 3:29 PM

    That hair!! I also have a question. If I bleach the tips of my hair, will the rest be damaged?

  • MissKnowItAll February 24th, 2012 3:32 PM

    OHMYGOODNESS, Madonna has been staring at le all day. It’s sultry in a creepy way.

  • Jessie February 24th, 2012 3:40 PM

    I’m so glad that Meadham Kirchhoff exists,I think they keep my interest in fashion going.Also,I’m pretty sure that if it wasn’t for these fab guys,we wouldn’t have DIY’s on how to make crowns!

  • stellar February 24th, 2012 3:40 PM

    empower the fluff!! : )

  • Narita February 24th, 2012 3:41 PM

    Really enjoyed this. Meadham Kirchhoff is Rookie’s favorite designer, right? :)

  • Libby February 24th, 2012 4:01 PM

    This is amazing. Properly amazing!

  • mwong1025 February 24th, 2012 4:46 PM

    Meadham Kirchhoff is just amazing and I can’t describe it in words. After all, my Twitter description isn’t “I hide underneath your beds while listening to Nine Inch Nails and wearing Meadham Kirchhoff” for nothing.

  • lvr2towelyn February 24th, 2012 5:11 PM

    i love the hair on that runway but i could just cry every time i see candy colored hair because i go to a school that would flip shit if i showed up with any “un natural” hair color. But it’s. So. Pretty.

  • gneinnoc February 24th, 2012 5:50 PM

    Does your hair bleed color a lot? I’ve had my whole head dyed (Special Effects Blue Velvet) for three weeks now and I’ve been reduced to wearing the same dark shirts over and over.

  • Jenn February 24th, 2012 7:14 PM

    The second blouse/dress combo is brilliant! And all of the sunglasses! And all of the everything!

  • Sparletta February 24th, 2012 8:30 PM

    This is awesome. Colour = underrated.

  • Adrienne February 24th, 2012 11:19 PM

    Cute!! I love the mustard yellow lace tank. Asos is like my favorite online shopping destination ever.
    Question: am I making this up or didn’t Tavi design something for Meadham and Kirchhoff?

  • whisperedglasswords February 25th, 2012 12:41 AM

    All the lovely, bright colors! And the amazingly awesome rainbow hair! I can’t wait for high school next year so I can wear whatever I want and dye my hair blue and purple…..

  • nutellacube February 25th, 2012 1:09 AM

    as someone who is relatively new to the runway world of fashion, I really appreciate this, and would like to see more posts like this!

  • ivoire February 25th, 2012 5:05 AM

    too bad im broke i love all this : (

  • peonylulu February 25th, 2012 8:36 AM


  • mayaautumn February 25th, 2012 12:46 PM

    the meadham kirchhoff pic at the top is beautiful; and i love the ring with the eyes on (at least, i think they’re eyes) on the first mood board:Dxo

  • Ruth Cikamoga February 25th, 2012 12:49 PM

    LOVE THEIR HAIR! *⌣* awesomeee

  • Katherine February 25th, 2012 9:40 PM

    Finally! I was wondering when this post was going to show up!

  • harlequingold February 26th, 2012 6:54 AM

    I adored the language in this article, very well written and engaging :)

  • sttefaaa February 27th, 2012 1:16 AM

    I LOVE Meadham Kirchhoff.
    Newest collection is just brilliant!

  • moonflower February 27th, 2012 1:34 PM

    That pinafore dress from Harrods is perfect! I died the ends of my hair pink and peacock blue last year, bring on the summer holidays do I can do it again without getting caned at school for it..

  • Maisiefrances February 29th, 2012 4:13 PM

    This article is beyond fabulous!

  • Aria June 2nd, 2012 9:21 AM

    I LOVE everything about Meadham Kirchhoff! Colors, rainbows, balloons… It’s all SUPER!!!