Pretty on the Outside

Last month, Edward Meadham and Benjamin Kirchhoff were nice enough to let Eleanor come backstage at Meadham Kirchhoff’s Spring/Summer 2012 show in London. Here are Eleanor’s photos from that day, with commentary in the captions from Edward.


  • littleredrachelhood October 10th, 2011 3:23 PM

    love the knowing attitude of this collection. the sweet pastel colours against the cut-out cardigan gives an uncomfortable mix of innocence and sexuality. i’ve been waiting for someone to do this since I saw Little Miss Sunshine….

  • natasha October 10th, 2011 3:44 PM

    This is not my style… but I know I’ll be keeping a close eye on a specific blog… (self constructed freak)… I feel like she might like this stuff :)

  • Helena11 October 10th, 2011 3:51 PM

    I just love this so much :)

  • Hunter October 10th, 2011 4:15 PM

    this rulessssss i’ve just looked through all the pictures TWICE

  • Lucas October 10th, 2011 4:41 PM

    I just love the label, loved the show and love Rookie!
    This mash up has been suuuuper great!

    Regards from Spain ;)

  • Marguerite October 10th, 2011 4:56 PM

    The colours and attitude is great! I especially love #59 – the jacket with the lamb on the back is adorable…

  • Helena October 10th, 2011 5:09 PM

    Wow god i whish this existed with every collection, god its best thing in fashion i’ve seen for a while, this guys are amazing and rookie too for doing this!!!

  • rebecca October 10th, 2011 5:12 PM

    this collection and general aesthetic are wonderful! i love how it’s fun and frilly and tween-inspired but also manages to comment on the iconization of women. we’re expected to be either sexy or virginal, sophisticated or childlike, when the truth is that we’re a little of everything. society tends to regard women as paragons of specific qualities without acknowledging that they are human, and complicated. i think attaching women to ideals only further complicates the situation, and this collection really helps express that frustration.

  • Jenn October 10th, 2011 5:38 PM

    the cardigan in photo 62 is sooooo Regina George!

    • serena October 12th, 2011 12:44 PM

      I thought the same thing as soon as I saw it!

  • chilljill47 October 10th, 2011 5:41 PM

    what an amazing process to see!! everything reminds me of cakes. :D

  • Terry October 10th, 2011 5:52 PM

    I love this collection, but I love even more the pics Eleanor took!

  • junebuglove October 10th, 2011 6:00 PM

    Love this

  • Marisa October 10th, 2011 6:13 PM

    The details in this are spectacular! and deffs not overlooked

  • Maddy October 10th, 2011 6:27 PM

    I love the sweater in 51!

  • Laia October 10th, 2011 6:34 PM

    the slideshow by itself is amazing but the slideshow with commentary just KILLED me.

    SO BEST.

  • broguishrogue October 10th, 2011 6:42 PM

    this is my favorite collection of any designer of all time<333

  • erin October 10th, 2011 6:45 PM

    Now, it must be said that at first glance, this is weird. But all the individual parts ring so… familiar. From the little-girl dressups from my childhood, to the risque, classic images I see on the internet all the time. It’s all very contrasting, but I think it kind of sums up the world of girl.

  • Sphinx October 10th, 2011 7:15 PM

    So in love!!
    Also, the video rocks, I love how they used the Edward Scissorhands sountrack!

  • prettyontheinside October 10th, 2011 7:25 PM

    I approve of this wholeheartedly.

  • leraje October 10th, 2011 7:44 PM

    man this is so tumblr

    • Tavi October 10th, 2011 7:47 PM

      know what is SO WEIRD that i couldn’t believe it? when i first emailed with edward he basically said he’s an internet hermit, he had no clue what tumblr was, even though for seasons they’d been making like, the clothing manifestations of tumblr girl brains. and now they know about arvida and there is love everywhere <3

  • C.M. October 10th, 2011 8:05 PM

    I find it strange that critics of avant-garde fashion think collections like these can’t translate well into a more mainstream market because of the label’s (rather fervent) aesthetic. From the comments it’s clear that people..and not just those directly involved in the industry, but people who are in their teens and are living a live of quote unquote normalcy, find these clothes beautiful. Not to mention stating that if they were able to afford such a label, they would actually buy this and wear it proudly as they walked down their “all american high-school” Fashion (like every other art form) is subjective in terms of beauty. What is unwearable to them is a dream to many others. There are so many other elements that tie into fashion and its appeal on a personal basis. Cultural, creative, and emotional association to an item of clothing ties into the beauty because they don’t just see pom poms attached to a pair of wedges. Those shoes are an item of clothing that in some way or another makes a powerful personal statement that he or she wants to show the rest of the world because it emphasises the best parts of him or her. It’s a shame, rather an injustice, when my generation is accused of not knowing what constitutes beauty because of how young we are.

    Go Meadham Kirchhoff!

  • marypee22 October 10th, 2011 8:37 PM

    I love MC!
    I love Courtney!
    I love Eleanor!
    This is by far my favorite Rookie post.
    It has this innocent intimacy that not many photographers can capture.

  • joenjwang October 10th, 2011 9:19 PM

    I have an urge to learn embroidery now.

  • joenjwang October 10th, 2011 9:29 PM

    I wish that Meadham Kirchhoff did some “teen-empowerment-project” where they challenged a teen to wear a look from their collection to school every day!
    My dream…
    (I just want to own this collection! And every one from the past 3 years!!!)

  • burn-your-flesh October 10th, 2011 10:27 PM

    This is totally un-related and I’m a little late realizing this but is that Kim and Thurston kissing on the left of the banner?

    • Tavi October 10th, 2011 10:31 PM

      yeah!! it’s a photo of my desk. that’s the back cover of the thurston guest-designed issue of zoetrope, with kim’s paint all over it. oh it brings me joy that you noticed that.

  • celestica October 10th, 2011 10:46 PM

    oh my god i did not know such perfection existed on this planetttttt
    (is that an incredibly tacky thing to say???)

  • MichyMich October 10th, 2011 11:24 PM

    Beautiful collection! I love, love, LOVE Courtney Love – she is my feminist hero who really inspires me to become a feminist. She isn’t afraid to talk about issues – like asking for it/sexual consent or society’s double standards. Additionally, her songs are pure empowerment without being too cliche. The fact that Meadham Kirchhoff is constantly inspired by Courtney makes me appreciate their collection even more and fall in love with the brand.

  • rayano-banano October 11th, 2011 12:45 AM

    I think this is the best fashion post, more like this!

  • Sonja October 11th, 2011 1:27 AM

    my penpal suzy just emailed me this:

    “i just had my mind blown by the Meadham Kirchoff 2012 spring/summer runway show. i don’t know if i will ever get over it”.

    What a wonderful post. It feels good to feel the camaraderie. Our lives are flashing before our eyes.

  • julalondon October 11th, 2011 4:01 AM

    Omg omg omg! I cant believe it this is so perfect the pictures are perfect and just evrything is perfect!!! Thank you so much for this inspiration!

  • Raebbies October 11th, 2011 4:43 AM

    This is the most perfect collection ever. Courtney love <3

  • October 11th, 2011 5:58 AM

    Oh – my – goodness! Thank you!!!! This is one of the most amazing things that my eyes have ever seen. And so extensive!This alone will keep me coming back to Rookie ’til the end of the year :-))

  • vimari October 11th, 2011 6:12 AM

    excellent pastel colour mix!

  • Nichtschwimmer October 11th, 2011 6:12 AM

    PLEASE take those models to KFC- their legs are about the size of my arms!!!!

    apart from that: I need those shoes!

  • Mimi October 11th, 2011 9:25 AM

    I’ve been waiting for something like this for ages and I can’t thank RookieMag enough! Meadham Kirchhoff’s S/S 11 show blew my mind and changed my life. The aesthetic is everything that was missing in fashion for me – joyous, playful and ultra-feminine. I love Alexander McQueen, Marc Jacobs, Prada, etc, but Meadham Kirchhoff brings a truly unique element to the fashion world. I can’t help but feel giddy when I see the images from their collections. It had been some time since I was obsessed with the way that I am with Meadham Kirchhoff. Whether you can afford their clothing or not, the designs and overall styling can be wildly influential. This post is so great, having the chance to see Ed’s mood boards and personal inspiration is wonderful! Thank you so much – I can’t wait to get dressed and bust out my maribou and Ruby Woo!

  • Demmy October 11th, 2011 12:03 PM

    It’s really cool.

  • Pashupati October 11th, 2011 12:35 PM

    That article was really interesting and inspiring. (cliché words, I know) The captions only made it more interesting.
    I find that really touching that they actually stitch/sew/make themselves the finishing details and all… (it’s just poetic :o)
    I’m surely not a great fashion critic, but I must say they succeeded in sharing what they meant. (also, thinking about *wearing* the collection sort of “stick” to how I view fashion, as something to play with and define myself)
    It got me really interested in Meadham Kirchhoff, which I knew only by name. (also, got me into actually listening to Courtney Love and like it, I planned to try and listen but always put it away in my pseudo-schedule…)

  • Tessa October 11th, 2011 12:45 PM

    I Love Meadham Kirchhoff. However, I am more in love with their fat kitty, Wendy.

  • Tessa October 11th, 2011 12:49 PM

    But let’s be honest. I want 95% of this collection in my closet promptly. Especially that heart dress for Valentines Day, The rainbow sweater for a rainy day, and the eyes on the sweater for every ensemble you ever wear, ever.

  • Izzy October 11th, 2011 3:04 PM

    wow…this is endlessly beautiful….

  • Angie Bitchface October 12th, 2011 2:27 AM

    aaaaaaa the details!!! too much beauty in one post! I realllllly want that Mary Kate dress…I’m trying to think if there’s any way I could possibly DIY something like it (despite my total lack of sewing skills).

  • serena October 12th, 2011 12:45 PM

    pastels R luv.

  • beatricks October 13th, 2011 7:08 PM

    this is so wonderful.

  • violetrainbow October 17th, 2011 5:33 PM