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Editor’s Letter

October 2011: Secrets


We had a good first month, and we’re ready to make this one even better. October’s theme is Secrets, and we’ll be talking about things people normally don’t talk about, like depression and masturbation, along with candy, which people never shut up about, and for good reason. Candy is good. Loooove candy. Candy.

Even more interesting than secrets themselves are the people whom they belong to. October’s spookiness is a perfect reason (not that it should ever need a reason, duh) to embrace more-mysterious heroines like Wednesday Addams, Margot Tenenbaum, Allison Reynolds of The Breakfast Club, and even Jane Eyre, who might be the godmother of teen witches.

When I use this term, I don’t mean actual Wiccans, but rather the cultural clan of girls who have a kind of strange, dark magic about them that you can’t quite place, and which they definitely won’t help you figure out. Lula, one of my favorite magazines, worded it best when they did their angsty-girls issue: “They know that life, most of the time, really kind of sucks, and we shouldn’t kid ourselves otherwise.” Not to be a total downer or anything, but sometimes it’s not that fun to pretend to be all happy, and the girl in the back of the class is always the most intriguing and endearing. Let me put it this way: my spellcheck just changed angsty to gangster. That should tell you enough.

I’m not quite cool enough to be that girl—I care about grades a little too much to be such a badass, and have trouble keeping my love for things like stickers bottled up—but I will always be her #1 mascot. Along with the mysteries and secrets in this issue, we’ll celebrate angst and moodiness. It’ll be like Rookie is on its period the ENTIRE MONTH! SO FUN! But an aesthetically pleasing period, and one that is not actually moody all the time, contrary to menstruation’s bad rap in bro movies. We have CANDY, remember?

Here’s a preview of some photos of these kindsa girls that will be going up at dinnertime today, plus me and Petra on the shoot trying to fit in:

Nicki wears Petra’s sweatshirt with Girls patch from their merch site. Makeup by Arabelle. Hair by Charles Olson. Styled by Tavi. Photo by Petra.

Arabelle wears her own white collared shirt and glasses, Tavi’s thrifted sweater, and Lara Vincent crown. Arabelle did her own makeup and hair and was styled by Tavi. Photo by Petra.

We like to make sure people know that the community here at Rookie is warm and welcoming.

Also, aren’t you so glad our theme isn’t a typo that was meant to say Seacrest?

Good god, me too.

Thank you for being here.



  • OrangeSunrise October 3rd, 2011 3:22 PM

    hmm…sounds intriguing. Rookie keeps getting more and more interesting (:

  • Cosmo Beatrix October 3rd, 2011 3:23 PM

    Secrets! Awesome!(!!!!!!!!!!!!!!!!!!)

  • littleDani October 3rd, 2011 3:26 PM

    and this is why fall is my favorite season: witchy vibes

  • Marguerite October 3rd, 2011 3:27 PM

    I love Wednesday Addams! She is amazing… i dont know what else i can say…

  • Maddy October 3rd, 2011 3:27 PM

    Hey! I’m super excited for this month. And I was in a sucky mood but you made me laugh. And there’s a slight glitch on the Today link, it doesn’t link to an active 3pm story yet.

    • Maddy October 3rd, 2011 3:28 PM

      yeahh that’s fixed now.

  • soybrain October 3rd, 2011 3:55 PM

    I’m looking forward to this issue! This is like the ULTIMATE website.

  • Hunter October 3rd, 2011 4:30 PM

    Tavi please don’t write anything about masturbation. You are only 9.

  • FayelikesFood October 3rd, 2011 4:31 PM

    YESYESYES SO EXCITED! This sounds wonderful, life is great, YEA!

  • Pashupati October 3rd, 2011 4:46 PM

    Aaah, thanks!
    Maybe I’ll feel better at the end of the month after reading all these angsty articles. (yes, I rely on people on the Internet to feel better. yeah, I know.)
    Can’t wait!

  • spinnersendvintage October 3rd, 2011 4:53 PM

    i love that two of my halloween costumes for this year (yes, of course i have two costumes) are listed as inspiration for this month’s issue. i will be rocking my wednesday addams costume for hallowmas (a world inferno/friendship society show the friday before halloween in nyc) and my margot tenenbaum costume (complete with fur coat and false finger) on the actual day. looks like i’m already feeling these vibes, can’t wait to see what you have in store this month.

  • Toilets October 3rd, 2011 4:56 PM


    I look forward to it!

  • saranev October 3rd, 2011 4:57 PM

    Love the 90s vibes going on all over here. Makes me feel AT HOME!

  • Miranda October 3rd, 2011 5:01 PM

    Mmm, secrets, teen witch, CANDY. And here I thought October couldn’t get any lovelier. Can’t wait.

  • Maialuna October 3rd, 2011 5:05 PM

    There are so many things I could say about this post, but it all boils down into one thing: I love you, Tavi. :)

  • erin October 3rd, 2011 6:03 PM

    I love October so much, it’s my favorite month, I swear! Spookiness is just abounding everywhere. Can’t wait to see these angsty girl images… I always wish my inner angstiness was projected more easily to the world, but that’s kind of hard when you’re a good student too cowardly to break major rules.

  • unicorn October 3rd, 2011 6:13 PM

    margot tenenbaum is the only character gwyneth paltrow hasnt annoyed me as.

  • khaela October 3rd, 2011 6:24 PM

    I am so excited about this new website, thank you guys so much for making it. It makes me like the world better.

  • broguishrogue October 3rd, 2011 6:44 PM

    i did a hurried laugh when i read SEACREST

  • Emmie October 3rd, 2011 6:55 PM

    Nice nice nice angry school photos!

  • Cebee October 3rd, 2011 7:03 PM

    Omg, I’m the same way! I couldn’t be a bad girl if my life depended on it!

  • canadaaustin October 3rd, 2011 7:25 PM

    i have that mapplethorpe shirt too, tavi… i love it.

  • October 3rd, 2011 8:02 PM

    Isn’t the instinctive, intuitive intelligence of spellchecker remarkable?!?! I often take inspiration from its suggestions. And as a reward I feed it candy!

  • kalika_ma October 3rd, 2011 9:17 PM

    “It’ll be like Rookie is on its period the ENTIRE MONTH!”


  • Charlotte October 3rd, 2011 10:31 PM

    this is so weird, because my friends are currently in the process of getting a metaphysical/witch club started at school. I’m taking this article as a sign from the universe to proceed in this endeavor…

  • samcanbesam October 3rd, 2011 11:27 PM


  • diana94 October 3rd, 2011 11:36 PM

    i hope this website mag becomes printed some day… you know just in case internet dissappears forever

  • diana94 October 3rd, 2011 11:37 PM

    i was born October 31 aka halloween isnt that the best thing ever?

  • Terry October 4th, 2011 3:40 AM

    Is it possible to know which lipstick and eyeliner did Arabelle use on Nicki? Sorry, but I’m slightly obsessed by the make-up of your latest photoshoots…

  • Meredith October 4th, 2011 6:13 AM

    Secrets awesome idea … loved last months issue and really excited about this month!

  • samhatt October 4th, 2011 9:43 AM

    Just curious, how in advance mus you come forward with an idea for a contribution that can be made that month? in other words, has everything for a month been chosen way way way in advance?

    lovely photos by the way : )

  • flowerpunk October 4th, 2011 10:08 AM

    OK can I just say that I’m in love with Nicki?

  • WitchesRave October 4th, 2011 12:32 PM

    The Craft is my favourite film so i cannot wait for this month!

  • Tessa October 4th, 2011 2:08 PM

    October is really the best month, but candy is always in style.

    YES for plaid skirts and off the shoulder floral tops. I love it.

    perfect timing, I just did a purse content post. How appropriate, a secret no longer.


  • gabriel October 4th, 2011 5:22 PM

    I’m so excited.